Growing up in a middle-class family in Pakistan I didn’t know that I could have a career one day, as living in a patriarchal society one will be judged for having one. The only future I could see for myself is getting married at 20 and having multiple kids. The only education choices we had is to be a doctor, engineer, or teacher & this usually ends with your marriage. I was not aware of the meani
ng of Fashion or Beauty. For me, fashion was a specific trend everyone was following in my town. Beauty was considered to be white skin. With time, I realized fashion and beauty are each other's shadows, can never be apart. In my college days, I had little exposure to the outer world with people of different classes. Yes, even how offensive it sounds, the Class system does exist. I learned the maximum I could from them. I started to design my clothes and experiment with some homemade beauty remedies. But I had no clue what I was doing as no one I knew was either a fashionista or a beauty guru. Indeed it was considered to be a waste of time. Then I moved to Dubai and my world started to change. After getting permission to work in Dubai from my family I joined World’s biggest beauty retailers. "At least I know from where to start," I said in the happiest moment of my life. This comes with its struggle no one will give you a job if you don’t have a degree or come from a first-world country. However, God has been kind, I worked with World’s most luxurious & prestigious Beauty & Fashion Brands in these 12 years & continued my education. Fashion and beauty always give me confidence, let me be who I want to be without any fear of being judged. Unlike many other girls, I didn't know how to start achieving my goals. I learned how to dress and look presentable. I started trusting myself. I did launch my website & personal blog in 2011, However, I couldn’t continue it was either my full-time job or my passion & dreams. I choose my full-time job. (Dreams usually don’t pay your bills). After years of struggles here I am very much active as an Independent, professional, Entrepreneur & Business Strategist. Here are some of my credentials.
• Advance Diploma in Cosmetology
• Diploma in Media Makeup Artistry.
• Diploma in Skincare & certified Facialist.
• Certified Beauty Educator- International.
• Major in Brand Management & Transformation- Milan Italy
• Major in Learning & Development CIPD- UK
• Major in Coaching & Mentoring UK
• Brand & Business Strategies & alignment- USA
• Digital & Social Media Marketing- Google
• 13 years of experience working in the Luxury Beauty & Fashion Industry (Sephora, LVMH, CELINE, TOM FORD to name a few)
I am right now in between the USA, DUBAI & Pakistan following my passion for the industry, giving my dreams a meaning setting up with my first startup & I would be sharing my journey & letting you all in. With the launch of this website, my dream and aim are to share with you all amazing reviews, tips fashion, and beauty news going around. keeping you updated on all the top and latest news and events in beauty/fashion and lifestyle. As I am a big movie fan I will be giving you genuine reviews. Also, as I had to liberate myself to achieve my dreams, I would like to offer my help to everyone. With the help of this website & my social media, we will constantly be spreading positivity, fighting hatred, negativity. Educating each other on tolerance, Human rights, empathy & empowering each other with love & kindness. Follow me on my journey via all my social media links.
