The history of the Primo Emporio group began in the early 1980s, when Gennaro Provitera, owner of some clothing stores located in Naples, decided to give a new impulse to his commercial activity by starting a production factory. So, simply, for the great desire to do and a strong passion for fashion Primo Emporio enters the market. A real local phenomenon that, over the years, step by step, impose
s itself on the national and international scene. Primo Emporio's debut style fully reflected the 1980s. An aggressive, transgressive, sometimes metallara fashion, with a black soul ...
Primo Emporio was the night and its color: black, a seductive, decisive color, an image of instinct and passion. In the early 90s, the group acquired awareness of new trends and changes taking place: it broadened its horizons with less aggressive collections, more attentive to the needs of the increased clientele, but always sought after and faithful to the metropolitan soul: URBAN GLAMOR, perfect MADE IN ITALY style. For us, Made in Italy is not only the origin of the product, but our philosophy, our value, the must of our business which is embodied in a careful choice of partners, collaborators, in the focus on details and on the customer. service Primo Emporio is a market strategy, synonymous with competitiveness, competence and professionalism: a know-how that grows with experience. Primo Emporio is a story of style, creativity, research and passion.
