SAGAN Vienna

SAGAN Vienna www.sagan-vienna.com
FAMILIAR DONE DIFFERENTLY
HANDBAGS & SMALL LEATHER GOODS with sense of uniquenes

Every collection begins with a story.For the Reins Collection, that story led us to the The Spanish Riding School Vienna...
08/07/2026

Every collection begins with a story.

For the Reins Collection, that story led us to the The Spanish Riding School Vienna , where we became fascinated by the quiet rituals that surround every performance—not the spectacle itself, but the moments shaped by repetition, care and time.

The hand-braided detail of the Reins Tote draws inspiration from traditional horse reins, carrying these gestures into an object made for everyday life.

Part of Viennese Stories by SAGAN Vienna.

Art direction and photography by
Model: Johanna
Special thanks to C A R O L I N E

A historical photograph of Arnold Schönberg’s working place, preserved within the Arnold Schönberg archive.Alongside it,...
05/07/2026

A historical photograph of Arnold Schönberg’s working place, preserved within the Arnold Schönberg archive.

Alongside it, the Pazar Book Tote reflects our belief that everyday objects can carry culture forward. Designed with a dedicated outer pocket for books, it celebrates reading, knowledge, and the quiet rituals that accompany them.

We are grateful to the Arnold Schönberg Center for the generous opportunity to access the archive and work with these remarkable materials.

Part of Viennese Stories by SAGAN Vienna.

Photography & Art Direction by

When we first entered the Arnold Schönberg archive, what struck us most was not only the preservation of history, but th...
01/07/2026

When we first entered the Arnold Schönberg archive, what struck us most was not only the preservation of history, but the feeling that every notebook and every object had once belonged to someone’s everyday life.

That thought stayed with us while photographing the Pazar Book Tote. Inside its signature outer pocket sits a leather notebook cover, designed specifically for a Moleskine notebook—an invitation to carry ideas, sketches and notes wherever the day leads.

The second photograph looks out from Arnold Schönberg’s studio — a quiet reminder that ideas are always carried beyond the rooms in which they begin.

Part of Viennese Stories by SAGAN Vienna.

Photography and art direction
Speciac thanks Arnold Schönberg Center

Created as a tribute to writing and creativity, the SAGAN Vienna Leather Notebook Covers are photographed among the arch...
28/06/2026

Created as a tribute to writing and creativity, the SAGAN Vienna Leather Notebook Covers are photographed among the archive’s shelves, where contemporary objects enter into dialogue with a place dedicated to preserving ideas.

Part of Viennese Stories by SAGAN Vienna.

Photography and art direction
Special thanks Arnold Schönberg Center

Within the archive of Arnold Schönberg, past and present enter into quiet dialogue.Photographs drawn from Schönberg’s pe...
23/06/2026

Within the archive of Arnold Schönberg, past and present enter into quiet dialogue.

Photographs drawn from Schönberg’s personal archive are placed alongside contemporary objects by SAGAN Vienna — creating a space where memory, material, and everyday use coexist.

Part of Viennese Stories.

Art direction and photography by

Special thanks to Arnold Schönberg Center for the generous opportunity to access the archive spaces and work with photographs from Arnold Schönberg’s personal archive.
Arnold Schönberg Center

Fragments of Vienna.Personal objects from the Arnold Schönberg archive alongside the SAGAN Vienna Pouch, inspired by Jos...
19/06/2026

Fragments of Vienna.

Personal objects from the Arnold Schönberg archive alongside the SAGAN Vienna Pouch, inspired by Josef Hoffmann’s iconic grid pattern from 1910.

This pouch carries a small piece of Vienna’s design heritage into everyday life.

Past and present in quiet dialogue.

Part of Viennese Stories by SAGAN Vienna.

Art direction and photography by

Special thanks to:
Arnold Schönberg Center

Within the archive of Arnold Schönberg, past and present enter into quiet dialogue.Photographs drawn from Schönberg’s pe...
17/06/2026

Within the archive of Arnold Schönberg, past and present enter into quiet dialogue.

Photographs drawn from Schönberg’s personal archive are placed alongside contemporary objects by SAGAN Vienna — creating a space where memory, material, and everyday use coexist.

Part of Viennese Stories.

Art direction and photography by

Special thanks to:

Arnold Schönberg Center

Pazar Tote Boat Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.Photographed on the streets of Vie...
07/06/2026

Pazar Tote Boat Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.
Photographed on the streets of Vienna by
Part of Viennese Stories by SAGAN Vienna.
Model

Pazar Book Tote Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.Photographed on the streets of Vie...
04/06/2026

Pazar Book Tote Wiener Geflecht, entirely handwoven from vegetable-tanned cow leather.

Photographed on the streets of Vienna by

Part of Viennese Stories by SAGAN Vienna.

Inspired by the iconic Wiener Geflecht of classic Viennese café chairs.Reinterpreted in handwoven leather, the Pazar Tot...
30/05/2026

Inspired by the iconic Wiener Geflecht of classic Viennese café chairs.

Reinterpreted in handwoven leather, the Pazar Tote translates a familiar element of Vienna’s design heritage into a contemporary object of everyday use.

in Vienna.
Photography by
Featuring the Pazar Book Tote Wiener Geflecht Edition.

Part of Viennese Stories by SAGAN Vienna.

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Philharmonikerstraße 4
Wien
1010

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