Our story: As a mother, I had trouble finding the products I wanted for my baby boy when he was a newbie. After failing to find what I was looking for in retail stores nearby, I would spend hours online to then finally find what I wanted from numerous different online stores that were located all around the world paying huge amounts of shipping costs and some would not even ship to my destination.
From there, I came up with the idea that I wanted to make it easier for mothers to find all the beautiful stuff out there by creating ONE online store that has everything and especially featuring smaller companies that have gorgeous products but can be difficult for a mother to find. We will not have exactly "everything" today from the start but that is the goal for the future - to stock everything you need for when you have a baby. Our goal is to make it easier for mothers and also to give extra exposure to different brands that might have trouble getting their products seen to a bigger audience. I, the founder of Baby Luno, am currently located in country Victoria, Australia but am originally from Sweden and therefore we stock products from all around the world as I like to source the best products that I have fallen in love with throughout the years no matter where they are located. I have a 3-year old and 1-year old sons that are full of energy.