Smitten Merino

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Smitten Merino In 2007 Nicola and Carl started Smitten -we wanted to see our world-class Tasmanian merino worn here! At Smitten we care about the future.

It's important that we use only natural and sustainable fibres, that we ship our product in biodegradable bags, and that we contribute to our local community and charities that matter to us - like Save the Devil fund. Our merino products are both designed and sewn here in Tasmania, Australia. We aim to be plastic free, we recycle our packing boxes many times over, and as part of Zero Waste we use our offcuts for headbands, mittens and bags. Recently we added Future Neutral to our checkout page , offering an opportunity to offset your purchase.

We design merino 🐏🐏active wear for every season … wear natural fibres for exercise, better for your body and better for ...
18/10/2026

We design merino 🐏🐏active wear for every season … wear natural fibres for exercise, better for your body and better for the planet 🌏

16/10/2026
Our favorite Pia Top is back in town!!! New neckline , 7/8 sleeves , 100% merino and made in Tassie ..4 colors available...
15/10/2026

Our favorite Pia Top is back in town!!!
New neckline , 7/8 sleeves , 100% merino and made in Tassie ..
4 colors available..

The Smitten sisters pursued by a persistent black cat 🐈‍⬛ who REALLY wanted to be in the pics of the spring active range...
15/10/2026

The Smitten sisters pursued by a persistent black cat 🐈‍⬛ who REALLY wanted to be in the pics of the spring active range 😂😂 yesterday…

Nic’s gorgeous mama rocking the Bandana neck tie 😍 and Striped Pia Top
14/10/2026

Nic’s gorgeous mama rocking the Bandana neck tie 😍 and Striped Pia Top

Wool is perfect in every season ❤️ temperature regulating perfection
13/10/2026

Wool is perfect in every season ❤️ temperature regulating perfection

13/10/2026

The power of that third piece to tie a look together ❤️ we are loving the sleeveless Coatigan!

Monday monochromes with a twist
11/10/2026

Monday monochromes with a twist

Last chance to shop 30% off storewide for our annual birthday sale!!!
10/10/2026

Last chance to shop 30% off storewide for our annual birthday sale!!!

Happy 19th Birthday to Smitten!!🤩 🎂🎁Tara and Sue and the team celebrating with cake at Smitten HQ … and it’s the last da...
10/10/2026

Happy 19th Birthday to Smitten!!🤩 🎂🎁
Tara and Sue and the team celebrating with cake at Smitten HQ … and it’s the last day of our 30% off storewide sale ❤️

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Address

Battery Point, TAS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 2pm

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