Smitten Merino

Smitten Merino In 2007 Nicola and Carl started Smitten -we wanted to see our world-class Tasmanian merino worn here! At Smitten we care about the future.

It's important that we use only natural and sustainable fibres, that we ship our product in biodegradable bags, and that we contribute to our local community and charities that matter to us - like Save the Devil fund. Our merino products are both designed and sewn here in Tasmania, Australia. We aim to be plastic free, we recycle our packing boxes many times over, and as part of Zero Waste we us

e our offcuts for headbands, mittens and bags. Recently we added Future Neutral to our checkout page , offering an opportunity to offset your purchase.

14/08/2026

Always a pleasant surprise ❤️

Wearing Smitten in Indonesia 😍Merino works in every climate 🌞From where we’d like to be 🌴😝B wears the crop top and short...
13/08/2026

Wearing Smitten in Indonesia 😍
Merino works in every climate 🌞
From where we’d like to be 🌴😝

B wears the crop top and shorts.

Happy days!!! Smitten won the award for Outstanding Fashion local business in last nights awards - we feel so proud and ...
11/08/2026

Happy days!!! Smitten won the award for Outstanding Fashion local business in last nights awards - we feel so proud and honored after a tough 12 months!
💃💃💕💕🥇🥇🎉🎉
Thanks to all our wonderful loyal customers and to our fab Alice and Tara for being the strength of 10 people and making sure Smitten keeps on winning!

11/08/2026

The Gilet ❤️ your new favourite wardrobe addition! 100% superfine merino wool and completely Australian Made.

Some Billie Jean love 💕 💕💕for your Monday.
10/08/2026

Some Billie Jean love 💕 💕💕for your Monday.

09/08/2026
Weekend inspiration 🌸🌸Do what you love 💕 Wear what makes you happy 😃
08/08/2026

Weekend inspiration 🌸🌸
Do what you love 💕
Wear what makes you happy 😃

Beautiful natural new colors in the Ponte 360g Crew Neck top 🥑🍐 worn here by Joe 🥰
06/08/2026

Beautiful natural new colors in the Ponte 360g Crew Neck top 🥑🍐 worn here by Joe 🥰

Ah … that time we took Smitten to New York 🗽 ThrowbackthursdayTaking Australian Merino from the Apple Isle to the Big Ap...
05/08/2026

Ah … that time we took Smitten to New York 🗽 Throwbackthursday
Taking Australian Merino from the Apple Isle to the Big Apple 🍎
And we still send Smitten to the USA despite the current challenges 😬🇦🇺

04/08/2026

OOTD. Turned the cardigan into a top and wearing the brand new gilet 😍😍😍 what do you think?

Address

Battery Point, TAS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 2pm

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