Sole Collab

Sole Collab We are the energetic curators of incredible consumer brands, products, and partnerships.

Our mission at Sole Collab is to develop original ideas that challenge today and decide what’s next. Through methodical strategic thinking and world-class partnerships, Sole Collab are the curators of sustainable and innovative products and concepts that brighten the world around us. Brisbane-based husband and wife team, Craig Wissler and Jodie Piper have made it their life’s work to create Incred

ible brands and products. Each with over 30 years of experience working for some of Australia’s biggest names (see below), Jodie and Craig have a hyper-focus on disruption, innovation and sustainability. They share a rare skillset of understanding customer needs and unlocking the full potential of any brand or retail category. In 2020, the pair decided to set off on their next adventure, establishing Sole Collab Pty Ltd. It started as a shift to improve work-life balance and provide more autonomy in their careers. Sole Collab has flourished into an incredible opportunity to focus their collective experience on areas they are truly passionate about: innovative brand development and sustainability. With a diverse network of resources, unparalleled experience and an infectious enthusiasm, Jodie and Craig love building authentic partnerships that will energise the consumer goods space providing solutions that unlock potential.

Online, wholesale, marketplace and everything in between. Sole Collab are experienced retailers of owned and licenced co...
18/02/2021

Online, wholesale, marketplace and everything in between. Sole Collab are experienced retailers of owned and licenced consumer goods in Australia and New Zealand. https://solecollab.com.au

13/02/2021

We are your gateway to the world. With industry-leading global sourcing and fulfilment providers in China, India, Portugal, Indonesia and Vietnam; we take the guess work out of international partnerships and production. https://solecollab.com.au

Jodie and Craig have a truly unique combination of skills and experience. Their way of working blends drive, detail and ...
09/02/2021

Jodie and Craig have a truly unique combination of skills and experience. Their way of working blends drive, detail and determination with good humour and a lot of heart. - Hamish Riddell https://solecollab.com.au

We take unique ideas and help find their place in the market. With a focus on innovative and sustainable goods, Sole Col...
05/02/2021

We take unique ideas and help find their place in the market. With a focus on innovative and sustainable goods, Sole Collab knows what it takes to bring your idea off the page. From strategic planning and process mapping to buying, ranging and beyond!. https://solecollab.com.au

Both Jodie and Craig have over 30 years of experience working for some of Australia’s biggest names. https://solecollab....
27/01/2021

Both Jodie and Craig have over 30 years of experience working for some of Australia’s biggest names. https://solecollab.com.au

25/01/2021

"Sole Collab will be a highly successful with BIG ideas delivered by an agile and SMALL experienced team." https://solecollab.com.au

21/01/2021

Some of our latest photos from ToeZone's launch. We really need to start making adult sizes! 😍 Sign up and save 10% on your first purchase https://toezone.com.au

Through methodical strategic thinking and world-class partnerships, Sole Collab are the curators of sustainable and inno...
13/01/2021

Through methodical strategic thinking and world-class partnerships, Sole Collab are the curators of sustainable and innovative products and concepts that brighten the world around us. https://solecollab.com.au

11/01/2021

As parents, we know first hand how hard it is to get the right fit shoe for your little ones. Busy shopping centres, trying on pair after pair. It's every parent's worst nightmare. 😱

Just in time for the back to school period, we are excited to announce the launch of Sole Collab's flagship brand. ToeZone Australia and New Zealand. Australia's new favourite school shoe.

ToeZone's patented Easy Fit Technology makes it simple to find the right pair and keep an eye on how your kid's feet are growing. Packed with incredible technology and safety features (Including self-fastening strips, memory foam and 3M reflective tabs), ToeZone are shoes they will outgrow, not outwear.

Give us a like and visit https://toezone.com.au to check out the incredible range. If you sign up to ToeZone's mailing list you will also save 10% on your first purchase!

31/12/2020

2021. A New Year and a new beginning. https://solecollab.com.au

2020 was an incredibly challenging year for everyone, and we were indeed no exception. With our lives tipped upside down with the constant threat of COVID -19, unprecedented lockdown restrictions, homeschooling, working remotely, and ultimately being made redundant from brands and teams that we loved with so much passion.

Our family motto is “No Regrets”, and it is with this guiding principle we have started the next chapter in our lives. Jodie and I have relocated to Brisbane and are incredibly excited to announce the launch of our business Sole Collab.

It started as a shift to improve work-life balance and provide more autonomy in our careers. Sole Collab has flourished into an incredible opportunity to focus our collective experience in areas that we are genuinely passionate about. We have made it our life’s work to create fantastic brands and products, and with a diverse network of resources, unapparelled experience, and infectious enthusiasm, we love building partnerships.

Sole Collab will be the curators of innovative products and concepts that brighten the world around us. We will create, evolve, and optimise brands by being bold and innovative. We will unlock brand and category potential and develop original ideas that challenge today and decide what’s next.

We are incredibly excited to launch the first of those incredible opportunities in early January. Stay tuned!

Thank you our closest friends and remarkable family for encouraging, inspiring, and believing in our dream.

Craig and Jodie

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Brisbane, QLD

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