01/10/2026
After more than six incredible years, I can finally share that we have sold our beautiful little business, Amity Blue. 💙🌊
What started as an idea and a passion for doing something positive for our oceans grew into something I could never have imagined. Along the way we’ve met the most amazing people, built wonderful friendships, supported causes close to our hearts, and helped give more than 500,000 plastic bottles a new life.
I’m incredibly proud of what Chappy and I have created, but the time has come for us to hand over the reins and begin our next adventure.
And I’m so happy to introduce Elly Sutherland, the new owner of Amity Blue. 💙
Elly is not only someone I trust, she is someone who genuinely believes in what Amity Blue stands for. She loves the brand, its values and everything we have built over the years, and she is committed to continuing the relationships, sustainability focus and support for Tangaroa Blue that have always been such an important part of Amity Blue.
It means the absolute world to me knowing that something Chappy and I have poured so much of ourselves into is being handed over to someone who wants to honour what we created while taking Amity Blue into its next chapter.
To every single person who bought from us, stocked our products, stopped by our market stall, shared a post, recommended us to a friend or simply cheered us on — thank you from the bottom of my heart. You helped make Amity Blue what it is today.
It’s definitely a little emotional saying goodbye, but mostly I just feel incredibly grateful and proud.
So please give Elly a huge welcome and continue to show her and Amity Blue the incredible support you have shown Chappy and me over the years. 💙
Here’s to the end of one amazing chapter… and the beginning of another. 🌴🌊
Be the Change. 💙
