30/06/2026
Here is what people don’t see.
I am on the other side of the country. Meetings stacked back to back. A campaign shoot to run. And my kids are at home having a hard week without me.
I built WildBody after a cancer diagnosis on Christmas Eve. I am a mum of four. I am trying to grow a brand that stands for something while still being the person my family needs me to be.
Today I sat in rooms that made me feel small. I am holding decisions that will shape this business for years. The kind where there is no obvious right answer, just your gut and the weight of everyone counting on you.
And underneath all of it, the guilt. The guilt of being away. The guilt of choosing this. The quiet voice asking if it is worth it.
It is. But that does not make today easy.
So if you are building something and quietly falling apart some days, I see you. This is the part no one posts about.