Seeking to provide a versatile edit of refined yet functional wares,
OnceWas is an everyday luxury, one that is on-trend, timeless and innovative. Founded in 2006, OnceWas is a Melbourne based womenswear brand
designed by Belinda Glynn, whose vision for the brand was to design for
the everyday woman seeking effortless and stylish pieces with
transitional wearability and versatility. Starting its j
ourney as a seamless brand and evolving into OnceWas
the name itself eludes to the label's modern and contemporary
evolution of luxury. OnceWas produces its garments with integrity, quality and innovation. Creating wearable elegance is at the forefront of our collections, ensuring
our wares push the boundaries of the modern aesthetic whilst maintaining
classic shapes for the everyday woman. Underpinned by our signature aesthetic, our collections feature exclusive
digitally printed silks, luxurious lamb's leather and wool blends, continuing
the quality and wearability our loyal customers have come to expect. OnceWas has earned a reputation as one of Australia's most coveted
boutique labels by influences around the world and today can be found
in selected Australian and International boutiques, as well as our Flagship
StyleLab stores in Melbourne. First opened in 2012, our concept stores
are designed to be a full sensory experience, immersing the customer
in the luxe, versatile and effortless nature of the brand.
