Eunoë

Eunoë After a decade of dressing expecting Mums, now comes the next instalment from Lisa & Megan, founders of Bae The Label. Eunoë is what to wear next.

Eunoë is a collection of considered silhouettes that don't just add to your wardrobe... but enhance it.

the essentials worth building your wardrobe around.shop better basics
28/08/2026

the essentials worth building your wardrobe around.

shop better basics

27/08/2026

A jacket with weekend plans. Turns out, one is all you need.
as seen on .byhannah

27/08/2026

Eunoë. Build a wardrobe worth wearing. Effortless pieces, designed to work together. Every time.

.loves

25/08/2026

The nylon collection. Easy on, everywhere after. This is what done looks like.
As Seen On

24/08/2026

Better fit. Easier styling. The denim that makes the rest of your wardrobe make sense.
Shop the collection online now.
As Seen On

Built to take you through the whole weekend - no overthinking required.
24/08/2026

Built to take you through the whole weekend - no overthinking required.

The new denim. Cut for the shape you actually want to wear - dressed up, dressed down, worn on repeat well past this sea...
22/08/2026

The new denim. Cut for the shape you actually want to wear - dressed up, dressed down, worn on repeat well past this season.

21/08/2026

You'll wear it constantly. Nobody will know. Shop the knitwear collection via the link in bio.
as seen on .byhannah

20/08/2026

Easy pieces, casual enough for weekend sport, sharp enough for everything after.

Cosy fleece, made to elevate your weekend wardrobe. Pair it with our nylon shorts or pants - comfy as trackies, but way ...
20/08/2026

Cosy fleece, made to elevate your weekend wardrobe. Pair it with our nylon shorts or pants - comfy as trackies, but way more polished.

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Melbourne, VIC

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