Hackerlily

Hackerlily Hackerlily is on a mission to help parents carry their world with style, ease and comfort.

23/04/2026

Small business can’t always buy attention. So sometimes you have to create it 💥

That’s why is giving away up to 10 HipSurfer’s valued at $2,290 - to one lucky group of families living in Australia, New Zealand or the UK!

Hi - I’m Laura, founder of Hackerlily. I created the HipSurfer from my own struggles, so this is deeply personal to me and I know how much it can genuinely help families.

My mission is to get a whole lot of HipSurfers out into the wild - at events, theme parks, catch-ups, baby raves, outings and community moments - supporting families through those real up and down moments, while helping more people discover Hackerlily along the way.

This is my way of giving back, backing families, and getting more HipSurfers into the moments they’re actually made for.

So imdeciddd to run my BIGGEST giveaway ever ✨

HOW TO ENTER 👇�✨ Tag the people or mum groups you’d love to join�📍 Mention the activity, outing or event you already have planned�👯 Tell me how many people are in your crew�📅 Share the date�⚡ Tell me any fun angle, special energy or community vibe you can bring�💜 Share this to your stories

EXTRA LOVE IF YOU’RE�📸 happy to capture content�🎥 happy to be featured on Hackerlily socials�🤝 bringing friends who’d also be happy to be included

And please tag the event, location or business hosting it too - let’s see if we can make some magic happen 👀

The more Happy HipSurfing Families, the better 💜

T+Cs: I’m a small brand, so I probably can’t stretch to covering 10 tickets to a pricey event right now. The dream here is to support plans you already have in motion. But please tag the event, venue or business hosting it and let’s see if we can make some magic happen. Open to one lucky group of families living in Australia, New Zealand or the UK only. Not affiliated with Instagram. The call-out is open for 2 weeks (it may be extended), however a winner may be selected before this date - so get in quick!

Note to any brands or events tagged: I’d be very happy to chat brand partnership opportunities. And of course, if you do not want any association, we

22/04/2026

We didn’t write this. We didn’t brief it. We just shipped her a HipSurfer and she had things to say. Real parents. Real words.

👉 www.hackerlily.com

If baby won’t latch, your ni***es are cranky, and breastfeeding feels like a full-time emotional support job - this one’...
20/04/2026

If baby won’t latch, your ni***es are cranky, and breastfeeding feels like a full-time emotional support job - this one’s for you.

We spoke with Hannah Croft, IBCLC (), about the breastfeeding hurdles no one really prepares you for. Sore b***s, tricky positioning, latch dramas, physical strain, and the mental load that comes with all of it.

It’s expert advice, minus the fluff. Just practical support to help feeds feel more comfortable, more manageable, and a little less like you’re winging it with your b***s out.

We’ve got your back. And your b***s.

Read full blog. 🔗 Link in bio.

18/04/2026

Hope this email finds you well…

It found me doing chores with a baby attached 😂

www.hackerlily.com

It takes a village… and a HipSurfer 🤍From mum to grandma and grandad, everyone gets a turn at the cuddles because when c...
17/04/2026

It takes a village… and a HipSurfer 🤍

From mum to grandma and grandad, everyone gets a turn at the cuddles because when carrying is this comfortable, love gets passed around a little easier.

✨ Discover the HipSurfer at www.hackerlily.com

16/04/2026

You don’t feel ready…
Because it all happened in a blink. 🤍

www.hackerlily.com

15/04/2026

Melbourne parents, we’re coming for you 👋🍼

Australia’s biggest baby expo is landing in Melbourne and we’ll be there with the HipSurfer.

If you’ve been wanting to try it properly, feel the difference, and see what all the hype is about - this is your moment.

Come chat with us, test it out, and grab our expo-only deals.

We’ll also be part of the Babywearing Australia hub alongside other trusted brands, all endorsed by the 🤝

📍 Melbourne Convention & Exhibition Centre
🗓 Sat 18 + Sun 19 April 2026
⏰ 10am – 4pm
🎟 Grab your tickets now

Come touch, try, and carry better 💛

15/04/2026

EMMA | PLUS SIZE MODEL 📸👗 you have impeccable taste and boy do we love having you in our community 🙏

Thanks for all the love, support and style tips ✨

Share this reel with your ‘other’ today and make sure this makes it to the top

www.hackerlily.com

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Melbourne, VIC

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