Lady Petrova

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Lady Petrova

www.ladypetrova.com Viewing a Lady Petrova collection is a transporting experience. In 2008 Petrova entered fashion reality TV series Project Runway Australia.

Created in the heart of cosmopolitan Melbourne, each item seems like a vision from another, glamourous and enchanting place. You can picture them all being crafted under a canopy of antique Chantilly Lace, at the end of a pastel hued rainbow, to a soundtrack of 60s girl groups and a backdrop of 80s teen Prom flicks. Since the brand’s inception, this fashion maverick has managed to build a multi faceted fashion business designed to inspire confidence and individuality in young women looking for that something special. Much loved by fellow contestants, viewers, and judges, Petrova finished as runner-up. Petrova continues to evolve and expand whilst staying true to the Lady Petrova signature style.

04/11/2026

A collection of forgotten treasures, reimagined for modern romantics.

Introducing de Florian, my latest collection of one-of-a-kind pieces, created from vintage lace, forgotten textiles, intricate embroideries and beautiful things that deserved another life.

Inspired by the extraordinary Parisian apartment of Marthe de Florian, left untouched for decades, filled with love letters, ribbons, paintings and memories of another time.

I wanted each piece to feel like something discovered in a forgotten wardrobe. A little romantic, a little eccentric, and entirely individual.

Every garment has been thoughtfully reworked, embellished or created by hand, transforming fragments of the past into future heirlooms.

For the romantics, the dreamers and the beautifully overdressed.

The de Florian collection is now available online

04/11/2026

30/10/2026

This year Halloween inspiration 🤡

23/10/2026

Art you can wear, stories you can treasure.

One of the loveliest parts of Melbourne Fashion Week has been discovering the beautiful work of the designers around me at Find your tribe pop up.

Meet Meg of 𝐦𝐞𝐠𝐬𝐦𝐢𝐭𝐡𝐦𝐚𝐤𝐞𝐬 | 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐬𝐥𝐨𝐰 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 and her extraordinary Memento Collection, celebrating six lesser-known female artists from the 19th century who deserve to be remembered.

Each dress is a little wearable masterpiece, featuring beautiful artworks and self-portraits, with only 10 of each design made and individually numbered.

I absolutely adore Meg’s philosophy of taking art out of museums and onto the streets. Fashion really can be a beautiful way of storytelling.

Our FASH LAB pop-up is on this weekend! Come and discover Meg’s collection, my Lady Petrova pieces and some wonderful independent Melbourne designers in person.

Come say hello, try on something fabulous and support independent fashion!

22/10/2026

Thanks Refinery29 Australia for loving my Miss Piggy heels! 💕 That I wore to Melbourne Fashion Week last night 💕

21/10/2026

Yesterday at MFW 😊 spent the morning at the Find your tribe pop up shop, then saw the most inspiring film about the craft of Pleating, then went to the Cult fashion show that night!

Address

Melbourne, VIC

Website

http://www.ladypetrova.com/

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