16/07/2026
Something beautiful has arrived at ID Boutique… 💙
We’re beyond excited to introduce a stunning new brand, Maél pronounced Mae-Elle now available in-store and online.
Designed with effortless style, premium-quality fabrics and timeless silhouettes, these are the kind of pieces you’ll reach for season after season—without the designer price tag.
This gorgeous powder blue knit is the perfect introduction. Soft, luxurious and effortlessly chic, it’s the pop of colour your winter wardrobe has been waiting for.
✨ Beautiful quality
✨ Exceptional value
We can’t wait for you to discover this collection—we have a feeling you’re going to fall in love just as much as we have. 💙
Available now in-store and online.