Unreal Fur

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Australian brand designing luxurious alternatives. Worldwide Express Shipping available. Our answer is simple - animals are not ours to wear. Wear your own skin.

You cannot fake chic, but you can be chic and fake fur.” - Karl Lagerfeld

You may ask why go faux? Launching in 2012, Unreal Fur is now stocked globally in Europe, USA, UK, Canada, Japan and Australia. Stockists include Harvey Nichols, Anthropologie, ASOS, Shopbop, MyWardrobe, Zalando and the Iconic. Creating a luxurious and ethical alternative to fur, Unreal Fur develops the finest quality faux fur for their conscientious, chic consumers. Fur has long been regarded as the ultimate high end fashion luxury, but with constant light being shed on the inhumane ways that these animals are treated, resulting in millions of cruel deaths each year, we choose faux. Although the faux fur market has existed for some time, the quality and style of the pieces did not embody the luxurious look that customers desire real fur for. Combating this, Unreal Fur develops only the highest quality faux fur (all 100% synthetic), lush and luxurious to the skin. With an endless array of colours, textures and patterns available, the Unreal Fur ranges have achieved the look and feel of the real thing - with a clear conscience. Go Faux.

26/10/2026

Same shape, new season.

Discover the new FW26 Harmony Jacket, online now at unrealfur.com

19/10/2026

The final chapter of our Fall/Winter ‘26 collection has arrived. Introducing two new deer print designs and our lushest silhouettes yet.

Online now at unrealfur.com

16/10/2026

Outtakes from the filming of Fall/Winter ‘26.

Discover Nomad, FW26 online now at unrealfur.com

12/10/2026

Fall/Winter ‘26, Nomad – The Making Of

Live now at unrealfur.com

05/10/2026

A new delivery of our latest menswear and womenswear creations arrives this week.

Drop 2 of Fall/Winter 2026 is online this Thursday. Sign up to our newsletter via link in bio for first access.

01/10/2026

28/09/2026

New September arrivals 🌸

Available online and in-store at our Abbotsford studio storefront.

23/09/2026

Introducing the Shani Rouge. Your favourite jacquard faux fur, now in a cropped silhouette.

Available online globally now.

22/09/2026

The new season starts here.

Introducing two new cropped silhouettes, designed for the in-between days as we shift between the seasons.

Available online globally now.

21/09/2026

Dropping tomorrow. Two new cropped silhouettes to welcome in the new season. 10AM AEST 🖤

Address

41 Grosvenor Street
Melbourne, VIC
3067

Website

http://www.unrealfur.com.au/

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