Unreal Fur

Australian brand designing luxurious alternatives. Worldwide Express Shipping available. Our answer is simple - animals are not ours to wear. Wear your own skin.

You cannot fake chic, but you can be chic and fake fur.” - Karl Lagerfeld

You may ask why go faux? Launching in 2012, Unreal Fur is now stocked globally in Europe, USA, UK, Canada, Japan and Australia. Stockists include Harvey Nichols, Anthropologie, ASOS, Shopbop, MyWardrobe, Zalando and the Iconic. Creating a luxurious and ethical alternative to fur, Unreal Fur develops the finest quality faux

fur for their conscientious, chic consumers. Fur has long been regarded as the ultimate high end fashion luxury, but with constant light being shed on the inhumane ways that these animals are treated, resulting in millions of cruel deaths each year, we choose faux. Although the faux fur market has existed for some time, the quality and style of the pieces did not embody the luxurious look that customers desire real fur for. Combating this, Unreal Fur develops only the highest quality faux fur (all 100% synthetic), lush and luxurious to the skin. With an endless array of colours, textures and patterns available, the Unreal Fur ranges have achieved the look and feel of the real thing - with a clear conscience. Go Faux.

23/08/2026

The piece you keep coming back to ❤️
Some recent love in the Hidden Tiger Jacket, as seen on you.

17/08/2026

A lighter layer for the in-between days.

Our Melbourne studio storefront is open for in-person shopping from Monday-Friday. Come visit us to see, feel, and choose your perfect fit.

Book in an appointment now via link in bio. Walk-ins also welcome.

11/08/2026

A timeless classic to return to season after season.

The Long Song Coat, captured in Melbourne.

Talent Mia Gaffney
Motion/edit/colour Sarah Ruhullah সারাহ রুহুল্লাহ
Cd/production OB studio. — International Brand Activation & Consulting
HMUA Justmildmakeup
Styling Rubes 🪩

06/08/2026

A dramatic addition to winter layering.

Discover the BF Scarf, our latest arrival online now via link in bio.

05/08/2026

Tailored to perfection.

Discover classic coats, crafted with our cruelty-free ethos, online now via link in bio.

02/08/2026

Your Unreal Fur is a timeless investment, and a little extra care means you’ll get to enjoy it for life.

Save this as a reference for seasons to come.

31/07/2026

On set in the snow leopard Kathmandu Coat 📸

Discover our range of faux fur essentials at unrealfur.com

16/07/2026

The Libertango Coat. Now back in stock online, and on sale for a limited time only.

Shop via link in bio or visit us at our Abbotsford studio storefront.

15/07/2026

Discover Mid Season headliners, now 20% off sitewide, and further on past season styles.

Online and in-store at our Abbotsford studio storefront. All sales final with exchanges permitted, excluding headwear items.

14/07/2026

Mid Season Sale is now live ✨

For a limited time only, enjoy 20% off sitewide, with further markdowns on past season styles.

Now live online and in-store at our Abbotsford studio storefront. All sales final with exchanges permitted, excluding headwear items.

Address

41 Grosvenor Street
Melbourne, VIC
3067

Website

http://www.unrealfur.com.au/

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