151E Design

151E Design Wear the moment, treasure the encounter. Designed in Melbourne, shipped worldwide Wear the moment. Thank you for supporting a small Melbourne-based design shop! 🌸

Treasure the encounter.

⭕️ The Circle of “Ichigo Ichie (151E)” — Every Encounter Matters ⭕️

151E DESIGN is a brand inspired by the Japanese proverb “Ichigo Ichie” (一期一会 / イチゴイチエ), which means “treasure every encounter, for it will never recur.”

The name 151E is a playful nod to Japanese pronunciation:

1 (ichi) – One,
5 (go) – Goes,
1 (ichi) – One,
E (e) – Encounter

Each design connects people

, stories, and lifestyles, turning fleeting moments into lasting memories. Discovering your favorite design is an Ichigo Ichie moment — and so is the moment someone meets you, wearing it.

151E - Celebrate unforgettable encounters.

🌸 It’s already an "Ichigo Ichie" (a once-in-a-lifetime encounter) that you’ve found our shop.

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Melbourne, VIC

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