Art In Situ

Art In Situ One of a kind custom made coats. Genderless wearable art. Slow fashion designer jackets. Melbourne made fashion brand. Statement pieces. Uniquely yours.

Art In Situ is the marriage of my existing clothing business of 30 years with my newfound love of art, all made here in Melbourne. I grew up in rural Victoria which saw many hours consumed by drawing, painting and sewing before moving onto Bendigo to do a Diploma in Design (clothing) which broadened my love of textiles. In the early 80’s I moved to Melbourne working for various wholesalers, before

leaving the comfort of a wage to setup my own label. Throughout the 90’s, I built up a party plan business with the help of my two sisters and spent the next decade assembling a community beyond us, employing a tribe of people to sell and deliver my designs. With a growing family, critical decisions had to be made instigating a transition into selling my clothes through pop-up shops several times a year. But then, my normal was upended with the passing of my sister Rhonda; this necessitated a much needed change. So, based on advice given by her, I returned to university and completed a Diploma of Visual Art; a balm for my then declining mental health. Seven years later with so many new skills, I am back starting again with this new project. By combining my knowledge of the clothing industry with my passion for portraiture painting and digital art, I am creating something that is a distinctive piece of wearable art. My hand crafted one-of-a-kind pieces, using exceptional fabrics, are influenced by the narratives from the creators of the cloth and trims found through travelling. These are sourced from a variety of merchants using both new and old techniques including upcycled elements that are all unique to a singular garment. My hope is that the joy I experience during the creative process, causes the wearer to feel radiant, rendering the piece worthy of being sustained and passed along to another who celebrates individuality. To my sisters, Heather and Rhonda, alongside my family, I thank them for their enduring love and support of my artistic endeavors.

10/08/2026

More Fitzroy - Sunday vibes.
This video was made by the talented Lyndal Karen - Visual Media Creative . She worked alongside Andrew Clark our photographer on the day to produce this short video as part of editorial for London. 🤩🙏

Models: Jay Lam
Ximena Ibeas Diaz
Michael Thomas | UPSTYLE YOUR LIFE
Stylist : Michael Thomas | UPSTYLE YOUR LIFE




09/08/2026

Finishing a garment with the perfect button is a big deal for me.

These are just a few I have collected over the years .

When buying them, I am like a kid in a lolly shop❣️




05/08/2026

Another collaboration delivered….
Another happy buyer ❣️




The image of the person as the shadow, is a head facing to the side; the second painted face is looking outward. This is...
30/07/2026

The image of the person as the shadow, is a head facing to the side; the second painted face is looking outward. This is my interpretation of ‘checking your six’ as we all need to be aware of our surroundings ….but these one-of- a-kind coats are also showing that you are not invisible, but that you own your space.

26/07/2026

Last week was all about experimenting with fabrics and possible finishes - as an artist this is my favourite part❣️




21/07/2026

London is calling - part 2
Since part 1, I have been playing with varying coat compositions.

Going over and over….and over again to try to get the right feel for the colour combination, trim choice locked down with the style to match.

This is fun, exhausting, overwhelming and exhilarating
all at the same time❣️
…..artists right!? 🙃




17/07/2026

A shoutout to the incredibly talented crew involved with my Fitzroy Vibe photoshoot❣️- I am very grateful for your help with getting it across the line in style and on time❤️❤️ London is calling! 🙏

Photographer:
Models:


Stylist:
Videographer: .img




15/07/2026

I am always asked about the size of my coats. As I only ever make one, people tend to think
‘Well that model is not my shape so how does it work?’
Both of these models are wearing the one jacket. Jay is well over 6ft tall, the other a petite size, both loved the fit styled their way.

Made once
Made to last
Made to be worn …
We make coats that are timeless investments - uniquely you ❤️

Edits from Sunday Fitzroy vibes
Model:
Stylist:
Photographer:





09/07/2026

I am Jude. I make unique one of a kind statement coats for sale in my studio in Prahran. This is part 1 of my journey to London as an invited designer to take part in a runway during the London FF this September. Join me in my journey that is one part terrifying and a little overwhelming but also a very exciting opportunity❣️



07/07/2026

A winters day in Fitzroy❣️

Photographer:
Videographer: .img
Models:


Stylist:





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Melbourne, VIC

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