Bprimal, Sydney (2026)

23/04/2026

Heads up before you plan your weekend… 👀⚠️

Here’s when you can catch us in-store:

🗓 Saturday (ANZAC Day)
— Sydney & Melbourne: CLOSED

🗓 Monday
— Neutral Bay (Sydney): 10AM – 4PM
— Melbourne: Normal trading hours

Make sure you time your visit right — we don’t want you missing out 👣

👉 Plan ahead & visit us in-store, or shop anytime online!

22/04/2026

Strong feet aren’t a trend… they’re your foundation. 👣⚡️

Join us at our Northcote Bprimal store for a powerful 1-Hour Foot Health & Balance Class designed to help you move better, feel stronger, and build real confidence from the ground up.

This isn’t your typical class — it’s hands-on, movement-based training that reconnects you to your body through balance, coordination, mobility, and foot strength. Fun, challenging, and beginner-friendly (with progressions if you want to level up).

Next class:
📅 Sunday, April 26

What you’ll experience:
• Guided warm-up to activate your feet & body
• Foot & ankle mobility drills
• Balance + stability training
• Play-based movement (solo, partner & circuits)

Who it’s for:
• Beginners wanting stronger, more stable feet
• Anyone curious about barefoot movement
• Those rebuilding confidence, coordination & control
• All fitness levels welcome

Meet your trainer — Georgina Davies
Qualified PT & TFC Guide who turned years of chronic injuries into a journey of pain-free, natural movement — now helping others do the same.

⚠️ Limited spots — this will fill fast.

👉 Book your spot now via our website and start building strength from the ground up.

21/04/2026

I didn’t realise how much my toes were being squished… until I tried these. 👣

Meet Correct Toes Toe Spacers — designed to help your toes return to their natural position and support stronger, healthier feet over time.

Unlike typical spacers, these are made to be worn while moving, helping you build strength and alignment throughout your day — not just when you’re resting.

Why they’re a game changer:
• Encourage natural toe splay for better balance and stability
• Help realign toes after years of narrow shoes
• Support foot strength & mobility
• May help with common issues like bunions and tight toes
• Designed for active use — wear them while walking or training

It’s a small shift that can make a big difference in how your feet feel and move.

👉 Shop Correct Toes Toe Spacers online now or visit us in-store at our Sydney & Melbourne locations.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

20/04/2026

These look like your everyday ankle boots… until you feel the difference. 👀

Meet the Shapen IVY 2.0 Barefoot Ankle Boots in Brown — where timeless style meets true barefoot comfort. Designed for cooler days, these boots elevate your outfits without compromising how your feet move.

Crafted from high-quality European leather with a sleek, minimal silhouette, the IVY 2.0 pairs effortlessly with dresses, skirts, or casual looks — while still supporting natural movement from the ground up.

Why you’ll love them:
• Zero-drop design for natural posture and alignment
• Wide anatomical toe box for freedom and comfort
• No heel lift or arch support to keep feet strong and active
• Soft leather upper for a premium, everyday feel
• Elegant ankle-height design for versatile styling

Because you shouldn’t have to choose between style and comfort. 👣✨

👉 Shop the Shapen IVY 2.0 online now or visit us in-store at our Sydney & Melbourne locations.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

17/04/2026

Your next pair of barefoot shoes… but for less (and better for the planet). 👀♻️

Introducing Bprimal Preloved — our space to buy & sell gently worn barefoot shoes originally purchased from us. A simple, trusted way to keep quality pairs in circulation and out of landfill.

Every pair listed has come through our community — so you can shop confidently, knowing exactly where they started.

Why shop Preloved:
• Lower prices on quality barefoot shoes
• Sustainable choice — give shoes a second life
• Trusted Bprimal community listings
• Flat-rate $15 tracked shipping Australia-wide
• Secure, easy checkout

Perfect if you’re starting your barefoot journey or adding to your rotation without paying full price. 👣

Got a pair from us you’re no longer wearing?
List it on Preloved and receive 100% store credit — no fees, no fuss.

Good for your feet. Better for the planet. ✔️

👉 Head to our website, www.bprimal.com.au to shop Preloved, sell your pair, and learn more.

16/04/2026

This community means everything to us… so we’re giving back in a big way. 👣

We’re giving TWO lucky winners the chance to win:
👟 A pair of Freet Vibe 2
🧦 + Bprimal Toe Socks

The Freet Vibe 2 isn’t just a shoe — it’s built to help your body move better:
• Supports natural alignment with a zero-drop design
• Encourages stronger feet through flexibility and ground feel
• Improves balance & stability with a wide, foot-shaped fit
• Shock absorption + energy return for all-day comfort
• Breathable & lightweight for active lifestyles

Perfect for training, walking, and everyday wear — once you try them, you’ll feel the difference.

How to enter:
Sign up to our newsletter here: https://tinyurl.com/2ux7473v

Comment “DONE” + tag 3 friends

✨ BONUS ENTRY: Share this post to your story (don’t forget to tag us so we can see!)

⚠️ We will be checking that you’ve signed up to the newsletter via the link above
📅 Giveaway runs: April 16 – May 10
🏆 Winners announced: May 11
🌏 Open to AUS & NZ residents only

We can’t wait to see your entries… good luck everyone! ✨
👉 Enter now & don’t miss your chance!

14/04/2026

I used to think all court shoes felt the same… until I tried these. 👀

Meet the Xero Shoes 360 Rally Barefoot Court Shoe in White/Asphalt — built for speed, control, and natural movement on the court. Lightweight, responsive, and designed to keep you grounded through every cut, pivot, and sprint.

This is performance without restriction. A barefoot-inspired design that lets your feet move freely while still giving you the grip and stability you need to play at your best.

Why it’s a game changer:
• Zero-drop + wide toe box for natural balance and comfort
• Omnidirectional tread for reliable court grip
• Breathable, durable upper for intense sessions
• Secure lockdown fit for quick, aggressive movements
• Enhanced sidewall stability for control and recovery

From pickleball to tennis to high-intensity training — this is how you stay quick, stable, and connected. 👣⚡️

👉 Shop the Xero Shoes 360 Rally online now or visit us in-store at our Sydney & Melbourne locations.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

13/04/2026

Not all running shoes are built the same… and once you feel the difference, there’s no going back. 👀

These are our favourite running shoes right now — and we’re obsessed for a reason.

We look for shoes that don’t just cushion your run, but actually support the way your body is meant to move. That means better comfort, better performance, and stronger feet over time.

Why we love them:
• Foot-shaped fit so your toes can move freely
• Zero-drop platforms for natural alignment
• Lightweight & flexible for effortless movement
• Ground connection for better control and balance
• All-day comfort whether you’re running or not

Because running should feel natural — not forced.

Once you find the right pair, everything changes. 🏃‍♀️

👉 Ready to upgrade your runs? Shop our favourite running shoes online now or visit us in-store at our Sydney & Melbourne locations.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

11/04/2026

STOP scrolling — your dream flexible job just dropped 👀👇

We’re officially hiring ✨

If you’re obsessed with barefoot shoes, passionate about foot health, and low-key love helping people feel their BEST… this might be for you.

We’re looking for a Customer Experience & Brand Support superstar to join the Bprimal team 💛

This isn’t just another customer service role…
You’ll be the voice of the brand — guiding people through their barefoot journey AND getting involved behind the scenes with content, marketing, and creative projects.

Think:
✨ Helping customers choose the right shoes
✨ Chatting via email, socials & live chat
✨ Supporting content + social media
✨ Getting creative with marketing + ideas

📍 Sunshine Coast based (WFH + future office vibes)
⏰ Part-time (with room to grow into full-time)
🤝 Flexible, supportive, and growing team

We’re building something BIG — and this role is designed to grow with us (yes, warehouse + office plans are coming 👀)

If you’re:
✔️ Passionate about wellness + movement
✔️ A natural communicator
✔️ Organised, proactive & creative
✔️ Excited to wear multiple hats

…we want you 💫

BONUS if you’ve got experience in eCom, health, content, or platforms like Shopify/Klaviyo 🙌

Ready to step into a role that actually feels aligned?

📩 Send your resume + a short cover letter to:
[email protected]

Tell us:
– Why you love barefoot shoes/foot health
– What unique strengths you bring

Let’s build something amazing together

10/04/2026

We’ve been working on this for a while… and we’re so excited to finally share it with you. 🖤

Introducing our very own BPRIMAL Snapback Cap (Sustainable Cotton) — designed by us, for everyday wear. Clean, minimal, and made to go with everything. Available in Storm, Black, and Walnut.

This one means a little more to us. It’s not just a cap — it’s a piece of BPRIMAL you can take with you wherever you go.

Why we love it:
• 100% mid-weight cotton for comfort and durability
• Structured front + curved peak for that effortless look
• Adjustable snapback for the perfect fit
• Tonal under-peak lining for a clean finish
• Sustainably sourced cotton (BCI) for a better impact
• One size fits all

Simple, wearable, and made with intention. ✔️

👉 Shop our first-ever BPRIMAL Snapback Cap online now or come try it on in-store — we can’t wait for you to see it.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

08/04/2026

I didn’t realise how much my shoes were holding me back… until I trained barefoot.

Thinking about switching to barefoot shoes? Here’s why it’s worth it → swipe left

Training in barefoot shoes helps you reconnect with how your body is meant to move — improving strength, stability, and control from the ground up.

Why make the switch:
• Stronger feet – activate the small muscles that get ignored in cushioned shoes
• Better balance & stability – more control in every movement
• Improved form – encourages natural alignment and posture
• Enhanced mobility – feet that can move = body that moves better
• Real ground feedback – feel more, react faster

Once you train this way… it’s hard to go back.

Featuring some of our favourite Freet barefoot shoes — built for movement, performance, and all-day comfort.

👉 Ready to level up your training? Shop Freet barefoot shoes online now or visit us in-store at our Sydney & Melbourne locations.

07/04/2026

Stop squeezing your feet into “running shoes.” ⚠️

Meet the Altra Escalante 4 in Tan — where clean, everyday style meets performance-driven, barefoot-inspired comfort. Lightweight, versatile, and built to move with you from road runs to daily wear.

Designed with Altra’s signature FootShape™ Fit and Balanced Cushioning™ platform, it supports natural alignment while giving your toes the space they need to move freely.

Why it stands out:
• FootShape™ toe box for natural toe splay
• Balanced Cushioning™ (zero-drop) for aligned posture
• Altra EGO™ midsole for responsive, cushioned comfort
• Breathable knit upper for a secure, flexible fit
• Lightweight design for running and everyday wear

Effortless style. Natural movement. All-day comfort. ✔️

👉 Shop the Altra Escalante 4 online now or visit us in-store at our Sydney & Melbourne locations.

Feet First 👣 Experts In Online Fitting
✔️ Fast Shipping + Same Day Dispatch
✔️ Over 8700 Five ⭐ Star Reviews
✔️ $1.99 Returns + Free Size Exchanges
✔️ One tree 🌱 planted for every order

📩 Email us at [email protected] anytime
💬 Live message chat with us now on our website

Bprimal

23/04/2026

22/04/2026

21/04/2026

20/04/2026

17/04/2026

16/04/2026

14/04/2026

13/04/2026

11/04/2026

10/04/2026

08/04/2026

07/04/2026

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category