HOAX the LABEL

HOAX the LABEL Australian Luxury Sustainable Swimwear Brand

08/01/2026

Part 10 | My thought process behind every detail when designing this bikini with intention 💕

21/12/2025

A first look at our Chapter II samples 💕

Which one is your favourite? 🥰

It’s the season of gifting 🎄❤️
12/12/2025

It’s the season of gifting 🎄❤️

It’s the season of gifting 🎄✨
12/12/2025

It’s the season of gifting 🎄✨

The season of gifting and receiving ✨ Gifts for her wrapped in romance ❤️🎄
12/12/2025

The season of gifting and receiving ✨ Gifts for her wrapped in romance ❤️🎄

04/12/2025

if your bestie doesn’t match with you on holiday … is she even your bestie 🖤✨

The Ava Bikini on our Angel Renee 🩵 your soft-girl getaway essential.
26/11/2025

The Ava Bikini on our Angel Renee 🩵 your soft-girl getaway essential.

26/11/2025

Made for the girls in their romanticising life era 💕

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Sydney, NSW

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