06/08/2026
“We Didn’t Start With A Product”
Most baby brands start with a product.
We started with a question.
Why are so many baby comforters still made from polyester, fake fur and synthetic materials when babies spend so much time cuddling them?
As first-time parents ourselves, that didn’t sit right with us.
So instead of following the industry...
We decided to build something different.
Something simpler.
Something we’d feel completely comfortable giving our own baby.
That’s how Bailey™ began.
🤍 Because every little choice matters.