What are the opening hours?

Monday 9:30am - 4pm Tuesday 9:30am - 4pm Wednesday 9:30am - 4pm Thursday 9:30am - 4pm Friday 9:30am - 4pm Saturday 9:30am - 4pm Sunday 10am - 2pm

Primp The Label

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Tanunda, SA
Primp The Label

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Welcome to Primp The Label! We are a Barossa Valley based store and online women’s fashion boutique.

Primp the Label is your go-to for easy, affordable fashion made for real life. 🤎

✨ Easy, wearable styles
👗 Sizes 6–20
🤎 Affordable fashion for everyday women
📍 Shop with us in Tanunda, SA
🛍️ Online Australia-wide Having grown up in the beautiful Barossa Valley and in recent years started our own families, our objectives for Primp's 2017 launch were clear. We simply wanted to share and make available some of the styles we love to wear as busy mums and show that dressing with style doesn’t have to be expensive! Our range will take you from work, to school pick up, to a Sunday picnic in the park. We have a strong focus on providing a timeless collection of good quality basics (along with a few special pieces!) in classic colour palettes, all at affordable prices. If you have any questions or if we can assist you in any way, please contact us [email protected]

We hope you love our collection as much as we do!

28/10/2026

Meet the Cameron Tee 🤎

Relaxed, boxy and effortlessly cool. Your new everyday favourite.

Available in choc & blue and red & lilac.

Shop online & in-store now x

23/10/2026

One dress, two looks, endless styling options! 🤎🖤

It’s all about how you style her! Our Blake Dress is the perfect base for an effortlessly put-together outfit.

🖤 Black & Cream – Add chunky black slides, an oversized black bag and statement sunnies for that chic, minimal look.

🤎 Chocolate & Cream – Pair with retro sneakers, a chocolate cap, gold jewellery and a relaxed tote for an easy, sporty vibe.

Same dress, two completely different moods. And that’s what we love about a good stripe! 🙌

Which look are you wearing – 🖤 or 🤎?

18/10/2026

We restock her. You ladies snap her up. REPEAT! 🔁💙

She’s high waisted, super stretchy, ridiculously comfy & SO easy to style!

The denim skirt you all keep coming back for 🙌

Available in light & dark denim 🤍

11/10/2026

Well HELLO, gorgeous! 😍💃

Our bestselling dress is back in a bold new print and we are OBSESSED! 💖

Meet the Maya Dress – easy to wear, effortlessly fabulous and bringing ALL the fun! 🌸✨

Same style you love, fresh new look… and we have a feeling she won’t hang around long! 🛍️💕

24/09/2026

ONE bestseller. THREE outfits. Endless ways to wear her. 🔥

The pants you’ll reach for on repeat — easy, flattering and endlessly wearable. Dress them down with stripes and slides, go tonal for an effortless everyday look, or add a blazer when you want to feel a little more polished.

Same Paris Pants. Three completely different moods. ✨

Which are you choosing — 1, 2 or 3? Tell us below 👇

21/09/2026

Our gorgeous new Fleur print, in a skirt style we KNOW you love 💙🌼

She’s floaty, flattering and basically begging to be worn on a sunny day ☀️

Tank. Slides. Fleur. Done.

Sizes 6-20

Address

1/63-67 Murray Street
Tanunda, SA
5352

Opening Hours

Monday	9:30am - 4pm
Tuesday	9:30am - 4pm
Wednesday	9:30am - 4pm
Thursday	9:30am - 4pm
Friday	9:30am - 4pm
Saturday	9:30am - 4pm
Sunday	10am - 2pm

Website

http://www.primpthelabel.com.au/

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