The dão store

Startpagina
België
Ghent
The dão store

dão

SUSTAINABLE SLOW FASHION FOR CONSCIOUS PEOPLE
invest once love forever Conscious clothing and good vibes for women, men & kids.

25/08/2026

And all of a sudden I’m here.
47 hours ago I jumped onto the plane to Spain to head over to my mom, who was unexpectedly admitted to the hospital.

Grateful that my life allows me to drop everything and go be with her in these uncertain moments.

Fortunate to know that everything at home is under control and carried, and that everyone encourages and understands that this is what I need to do right now.

Moved to see that the dão ship gets to keep sailing its course, that my dão team is so solid and well-rooted, and that I know everything is in good hands.

Cherishing the deep, wonderful talks we’ve already had together these past 2 days, so lovely to be this close to her and see what a remarkable, strong woman she is and has always been. Proud of you, moeke!

Big shout out to my dearest Kimberley - yes, you baby - because you give me the ease of mind that lets me just sink into my role as a daughter right now and be close to my mom.

It was a one-way flight, so we can see how life unfolds from here. And meanwhile dão just keeps running.
I wish you all the tenderness in the world - our dão softness wrapping gently around your body.

A soft hug from Spain,
see you soon,
xx dauw

20/08/2026

There are days when you just feel like something new. Not because summer’s over (that sun’s really still coming back 🙃) but simply because something’s stirring.

A new energy. A new piece.
A new favorite you already want to wear all season.

Insert dão becaaause:
Our first drop of the new season is online now!

Green tones that still make you think of outside. Stripes that stay light, even when the sky isn’t for a moment. Soft pieces you can wear today without it feeling like autumn just yet. And there’s always the option to play with layers if needed ;-)

No stress, no difficult choices. Autumn can wait a little longer, we’re already walking happily alongside you.

Hope you enjoy it!

xx team dão

12/08/2026

Sneak peek 👀
New arrivals in Gent now
Antwerp next
Online soon
✨

02/08/2026

And all of a sudden a season has passed. A collection is coming to an end, making space for new things to arrive.

This past season we noticed once again how things are changing.

The beginning of this season was a bit rocky. The real summer came late, or decided to come in bits and pieces.

Some weeks were cold, some weeks warm, some weeks felt like autumn had arrived all over again, only to be followed by weeks that were steaming hot.

That kind of unpredictable weather affects how a collection gets launched and embraced.

It made us rethink how to follow this flow and stay close to our sustainable beliefs.

That’s why we decided we don’t have to follow the pace of sales at the same speed as others, or discount as deep, for as long as they do.

And we are so proud :) because, wrapping up July, we get to say it’s been our best sales month ever!

And that’s because of you — our beloved returning customers, and those who just got to know us.

Thank you for making this happen and for sharing these beliefs with us, so we can keep making the clothes you love. Small batches made by our favourite seamstresses in small ateliers in the north of Portugal. In the softest fabrics we can find, to embrace you with comfort and quality.

That’s why we added this little extra* at the very end of sales, as a little thank you for staying close to us.
Our way of closing out this season with you.

*only until tonight!

Thank you so much for sharing this wonderful journey with us.

A grateful hug,
Dauwke & her dão team

02/08/2026

The 15% appears magically into your cart ✨
Last call - last 14 hours ⏳

30/07/2026

Yesss, let’s end July with a bang 💥
So today up until Sunday (30/07 - 02/08**) we treat you with an extra 15% on top of the existing sales price! No code needed, all magically added to your cart ✨

** We thought adding 2 more days to this month wouldn’t hurt nobody 💁🏻‍♀️ Certainly with the extra open Sunday in Antwerp and Ghent this weekend 😏

With love,
Team dão

07/07/2026

There’s something quietly confident about wearing one colour head to toe. 💙

No decisions, no second-guessing. Just you, the colour, and the feeling that everything is exactly right.

Right now, that feeling comes at 30% off ✨

06/07/2026

You know that feeling,
when your mind just... wanders? 🌿
To somewhere warm, somewhere unhurried.
A little house, a cobblestone street, a door you’ve never opened but somehow feels like home.

This, combined with the ultimate comfy clothing, is the perfect recipe for a relaxed holiday. And right now, you can treat yourself to it at a 30% off ✨

Check out our website and step into the world of effortless holiday outfits.

📸 still becoming dreamy when seeing this picture, made by for one of our previous summer campagnes together 💛

05/07/2026

Effortlessly looking good.
Green skirt, stripe top, clogs and that little smile that says the outfit is just right 😊

And treating yourself to it with 30% off?
That makes it even better 🤩

27/04/2026

I told you I can’t help it 💛
A little bit of oat (this time in denim) & blue stripes: some combinations just make sense.

As natural as denim gets: organic cotton, only washed, no treatments, made with care in Portugal.

New dão denims just arrived!
Check online or find them in Ghent this week.

Adres

Ghent

Website

http://www.the-dao-store.com/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer The dão store nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.