W/E Apparel ltd.

09/30/2026

🧡 WE REMEMBER. WE LISTEN. WE LEARN.

Today, we honour the children who never made it home, the Survivors, and the families and communities who continue to carry their stories.

Every Child Matters.

Today is a day to listen, learn, remember, reflect and to continue moving forward with respect, understanding, and action.

🧡 Every Child Matters

The National Day for Truth and Reconciliation is observed September 30. The day honours First Nations, Inuit and Métis Survivors and their families and communities and ensures that public commemoration of the tragic and painful history of residential schools is a vital component of the reconciliati...

09/24/2026

A little shoutout to Kings County Cleaning Co. a local, woman-owned cleaning business!

Always love seeing women out there building something of their own, working hard, and making it happen 💪🖤

Meet the face behind Kings County Cleaning!

For the next little while, we’re going to be sharing the faces and stories behind Kings County Cleaning — and I figured I should probably start with me.

I’m Kassandra, a mom of two amazing boys, and someone who understands firsthand what it’s like to have a busy life while trying to keep up with everything a household throws at you.

Kings County Cleaning actually started completely unintentionally. After doing just a few residential cleanings, I quickly realized there was a real need in our community for reliable, quality cleaning services — and I wanted to be part of filling that gap.

What started as a little side venture has turned into something I’m genuinely excited about.

And, if I’m being completely honest, there’s another big reason behind this crazy journey: I’m on a mission to become debt-free.

We’re only about 3–4 months into this wild adventure, and I honestly have no idea exactly where it’s going to take us — but I’m excited to find out.

Thank you to everyone who has trusted me with your homes, recommended me to friends and family, followed along, or supported this little business in any way. It means more than you know.

Here’s to building something from the ground up, one clean home at a time.

— Kassandra

09/08/2026

💪💪

✨ A dream is becoming a reality! 🏒

We are incredibly proud to announce the creation of the North Shore Women’s Hockey League — Ligue de hockey féminin de la Côte-Nord, bringing together six teams from Restigouche, Belle-Baie, Bathurst, Tracadie, Shippagan and Miramichi.

This league is about so much more than hockey games. It gives women the opportunity to continue playing the sport they love close to home, while showing young girls across northern New Brunswick that their hockey journey doesn’t have to end after minor hockey.

We are creating opportunities, building role models and giving the next generation something to dream about. Every young girl watching from the stands will now be able to imagine herself wearing a senior team jersey one day.

For every girl who loves this game and dreams of continuing to play—this league is for you.

History is being made, and we are only getting started! ❤️🏒

•••

✨ Un rêve devient réalité! 🏒

Nous sommes extrêmement fières d’annoncer la création de la Ligue de hockey féminin de la Côte-Nord — North Shore Women’s Hockey League, qui réunira six équipes de Restigouche, Belle-Baie, Bathurst, Tracadie, Shippagan et Miramichi.

Cette ligue représente bien plus que des parties de hockey. Elle permettra aux femmes de continuer à pratiquer le sport qu’elles aiment près de chez elles, tout en montrant aux jeunes filles du nord du Nouveau-Brunswick que leur parcours au hockey ne doit pas nécessairement prendre fin après le hockey mineur.

Nous créons des possibilités, des modèles féminins et une source d’inspiration pour la prochaine génération. Chaque jeune fille dans les estrades pourra maintenant rêver de porter, elle aussi, le chandail d’une équipe senior un jour.

À toutes les jeunes filles qui aiment ce sport et qui rêvent de continuer à jouer : cette ligue est pour vous.

Nous écrivons une nouvelle page d’histoire, et ce n’est que le début! ❤️🏒

08/20/2026

Preparing for my Netflix documentary… 🎬

Some told me the trades weren’t an education & I heard it definitely wasn’t for girls…

So I became the kind of woman some couldn’t ignore. 🔥

16+ years later, I’m still here, still learning, still proving that women belong wherever the work is & showing next generation they can do it too!👷‍♀️💪🏽

W/E — Women Endure. 🔥

✔️

08/19/2026

08/14/2026

We’re hiring!

New Boots is looking for a Coordinator to join our team. This is a fantastic opportunity to make a difference and support Women+ in skilled trades.

If you’re interested or know someone who would be a great fit, take a look at the attached job posting for all the details.

Applications are open until August 23, 2026.

Help us spread the word by sharing this post with your network!

(Photo: past New Boots Coordinator (who we miss SO MUCH), Mel)

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On recrute!

New Boots est à la recherche d’un(e) coordonnateur(trice) pour se joindre à notre équipe. C’est une belle occasion de faire une différence et de soutenir les femmes+ dans les métiers spécialisés.

Tu es intéressé(e) ou tu connais quelqu’un qui pourrait l’être? Consulte l’offre d’emploi ci-jointe pour tous les détails.

Les candidatures sont acceptées jusqu’au 23 août 2026.

Merci de partager dans ton réseau pour nous aider à trouver la perle rare!

(Photo : Mel, ancienne coordonnatrice de Nouvelles Bottes (qui nous manque TELLEMENT!))

https://www.careerbeacon.com/en/job/2235647/map-strategic-workforce-services-inc-new-boots/new-boots-coordinator/saint-john-nb?utm_source=share-link&utm_medium=careerbeacon&utm_campaign=refer

08/05/2026

07/29/2026

🛠️Let’s celebrate the people who made a difference the ones who took the time to teach, offered encouragement, or opened the door to a career you never thought was possible.
Lets nominated a mentor who went that extra mile 💪

07/26/2026