02/14/2026
The foundation just got stronger.
In every journey, there comes a moment where you have to decide: stay where you are, or shatter the ceiling.
CORE Sportswear was the start, but we’ve outgrown the name. We faced a hurdle, we took the hit, and we used it to forge something even more elite.
We are officially moving forward as Primarch Athletics.
What stays the same?
• The premium, made-to-order quality.
• The commitment to Calgary’s hoop culture.
• The mission: Build Your Foundation. Own Your Success.
What’s changing?
Everything else.
Join us at our new home:
FB Page: Primarch Athletics
Instagram:
This page will be going dark soon. Follow the new journey for custom team gear.