01/16/2026
Haven’t shown my face around here for a while hey… Jeesh! Time to do a little reintroducing for 2026. Hello and welcome! My name is Shelby and im the woman behind the brand ! Im a self taught seamstress with direct ties to our family owned clothing manufacturer in Ecuador, as well as avid quilters and sewists from Newfoundland! I grew up with a sewing machine in the house since I can remember, and its been a passion of mine to be a designer and seamstress. I find so much joy being in my little world of fabrics and strings, thrifting and collecting old fabrics and clothing to make into something new. So needless to say being here, bringing this brand to life, and having such a wonderful community has been a dream come true. When im not in the swish world my real job is in forestry and tree planting. I just did my 10th season on the block this past spring and it’s been such a huge part of my life and shaped me in ways that i can only thank. From the mental gymnastics while choking on mosquitos, to being your own hype man and having to believe you can, to just finding the silver lining to finish the day… Looking back i have nothing but gratitude I chose to plant trees so long ago, for the mentorship and for the resilience it takes to keep putting one foot in front of the other. So whether you want to talk shop about fabrics and clothing design, we can also get really nerdy about forest ecology and nature. Due to my background, I feel like swish came so natural to me, blending my two life passions together to create unique utility wear that can be worn in so many settings. Whether it’s actually in the field with mud all over my face and a tape measure, to running to the grocery store with so many pockets to fill with chocolate and yerba mates, to saving people from losing their belongings and ditching bulky backpacks at the rave.. Swish has come to be in service of so many of you. Its the coolest thing ever !!! So hello to lots of new people and all my tried and true OG followers, and thanks a milllli for joining us here and supporting my dream, supporting ethical fashion practises, supporting families and fair pay. You’re all loved and appreciated big time !!!