Thirty Seven by Shelmerdine

Website

Thirty Seven by Shelmerdine Thirty Seven is for people who want a style, not a uniform. We’re here for those who don’t want to look like everyone else.

For people who have found their style, and for those still discovering it.

After countless outfits, plenty of memories and 4.5 years at Thirty Seven, we’re so excited to see Sophia step into her ...
09/21/2026

After countless outfits, plenty of memories and 4.5 years at Thirty Seven, we’re so excited to see Sophia step into her new role as Key Holder! ✨

Sophia has become such a special part of our team, and there’s a lot to love about her!

When she’s not at the boutique, you can usually find her at spin class (actually, almost always at spin class), with the occasional break to work on a Cute & Cozy colouring book or bake one of her favourites: sourdough, banana bread or apple crisp.

Something we didn’t know is just how musically talented Sophia is! She can play the trumpet, piano, violin and recorder, AND she can dance! We’ve even seen it with our own eyes, Sophia and Lynn tap dancing together! 🎶 As if that wasn’t enough... she can also sew and make quilts. There really doesn’t seem to be much this girl can’t do!

When it comes to style, Sophia keeps things simple, trendy and put together without looking like she tried too hard. A scarf and a good bag are her go-to's, and she loves finding little ways to make them work a little harder. Whether that’s wearing her scarf as a belt or styling it in her hair.

Fall is her favourite season (with sweaters and pumpkin spice lattes, how could it not be? 🍂), and her favourite brand in the boutique is, of course, Free People.

Her favourite pieces are the Free People ‘In This Groove’ Slip Dress and ‘The Fiona’ Slip Dress, which she styles so effortlessly.

If there’s one thing everyone needs for Fall 2026, she’ll tell you it’s the barrel jean. They’re flattering, curve-enhancing and perfect for cinching the waist, a staple for everyone!

We hope you loved getting to know Sophia a little better, we certainly love having her around! 🤍

09/18/2026

Money Can't Buy Happiness

But clothing always can, and we don't want to hear otherwise!

Come pop in and check out our new arrivals for Fall 🍂

✨ Meet Pam ✨If you’ve spent any time in 37 Boutique, chances are you’ve already met our Assistant Manager, Pam - and if ...
09/10/2026

✨ Meet Pam ✨

If you’ve spent any time in 37 Boutique, chances are you’ve already met our Assistant Manager, Pam - and if you haven’t, we think it’s about time you did.

Pam made the move from St. Albert, Alberta just before joining us, and 13 years later, she’s still such an important part of the 37 family. When asked what she loves most about her job, her answer was simple: the team she gets to work with, and we think that says a lot about Pam!

When she’s not at the boutique, you’ll find her spending time in the garden 🌿, enjoying a meal at D Jay's, or putting her hidden talent for hairdressing to good use. If her perfectly styled pixie is anything to go by, she’s got the talent to prove it!

Her style philosophy? Keep it classic! Hoop earrings, belts and short, dramatic necklaces in your favourite metals are always a yes.

And her best styling tip? Cropped wide-leg pants; they go with everything! ✨

Her favourite season is summer ☀️, her favourite in store brand is Haako, and her favourite piece is her leather balloon vest from Haako.

As for her soundtrack? Phil Collins’ Against All Odds (Take a Look at Me Now). The melody and, of course, those drums make it such a classic. 🎶

After 13 years, countless outfits and so many memories, we’re so lucky to have Pam as part of the 37 family. 🤍

Next time you’re in the boutique, be sure to say hi!

08/31/2026

Okay, we're a little obsessed with this one 🍂

The Stockport Jacket is exactly the kind of piece you reach for without thinking. Oversized, soft, and warm enough to be your go to jacket with the weather starting to turn.

With fall right around the corner, this is the layer you'll be reaching for first. Deep patch pockets, an easy open front, and that cozy but put together feel. ✨

We've got it in blue and red, and honestly, you might need both...

Come stop by, we'd love to help you find your favourite styles

08/27/2026

3 ways to layer for fall 🍂 Which one are you trying first?

Long sleeve + tank top
Lace long sleeve + short sleeve
Button-up + vest

The easiest way to get more wear out of your wardrobe and keep your favourite pieces in rotation as the seasons change.

Save this for fall outfit inspo! 🤎

08/26/2026

Our favourite things in the boutique right now 🤎🍂

We asked Sophia, Karen & Pam what they’re loving most, and we think we have a little bit of everything covered!

Now we want to know: what are you most excited to add to your fall wardrobe? 🍂 Let us know in the comments!

Address

7800 Roblin Boulevard
Headingley, MB
R4H1B1

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Alerts

Be the first to know and let us send you an email when Thirty Seven by Shelmerdine posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share