09/04/2026
This made our day.
Toronto Life included our Lake Ontario Hoodie in its roundup of Lake Ontario-themed merch, calling it “A hoodie with history.”
The design may look like a dictionary entry, but there is a little wordplay tucked inside. Beside “noun” we added “proper name.”
It is our gentle reminder that Lake Ontario is not a placeholder. It already has the right name. Its proper name. Its forever name.
Thank you to Toronto Life and Flannery Dean for noticing the history behind the design, and to everyone who has worn, shared or supported this collection.
Read the full feature through the link in our Story.
Still Lake Ontario. No Rebrand Required.