06/11/2024
Uplift Process Logo Rationale
The Uplift Process Logo is a geometric shape made of a U & P that fits in a square that is crisp, balanced and mathematically consistent. The letters make the shape of stairs, with triangles in the negative space. Since triangles are the strongest shape, they are able to provide immense support. The peak of the triangles facing the bottom right means keep going forward, like writing English on a piece of paper, starting at the top left and ending at the bottom right. The logo is meant to be abstract, giving it infinite meanings based on the angle it is viewed. Turn it to the left and you should see more stairs, turn it upside down you might see the peaks of two buildings. This abstract logo reflects strength, unity, perspective, determination, the willingness to keep climbing, as well as the Uplift Process slogan, “To Glorify The Process As Much As The Goal”
