Ellassay

Ellassay ELLASSAY is a Chinese fashion brand founded in 1996.

ELLASSAY26SS X Tong Yao | ELLASSAY’s Summer Campaign utilizes “True Elegance” as the key to unlock a corridor through t...
22/04/2026

ELLASSAY26SS X Tong Yao | ELLASSAY’s Summer Campaign

utilizes “True Elegance” as the key to unlock a corridor through time and space. Continuing the expression of art as a dialogue, the collection unfolds a new narrative. Through expansive imagery exploration, it integrates the luminosity of natural light and the precision of architectural structures into design elements, constructing a multi-dimensional perceptual experience.

With ⌈THE PRESENT MOMENT⌋ as a gift, one can feel the overlapping of temporal flow and spatial transformation, allowing “True Elegance” to manifest in a more vital and spirited design form within the context of midsummer.

With the gift of craftsmanship, we embark on an elegant journey through the moments between scenes.

The ”true elegance“ inherent in all things is a consciousness that must permeate time, connecting the authentic self, al...
10/02/2026

The ”true elegance“ inherent in all things is a consciousness that must permeate time, connecting the authentic self, allowing grace to unfurl its roots and romance to find its dwelling. This is not a superficial posture, but an inward gaze—a reconciliation with the essence of life.

A woman‘s journey has always been a quiet and profound practice.
It is the fusion of clarity and poetry, gentle yet sharp, subtle yet resonant—true elegance is never loud, yet always present.

In Fall 2025, tells a refined new story—an ode to her, written in freedom.She moves as an explorer, forging her own pat...
10/10/2025

In Fall 2025, tells a refined new story—an ode to her, written in freedom.She moves as an explorer, forging her own path of will.as a dreamer, she weaves elegance and inspiration into her signature style. In collaboration with brand ambassador Ms. Tong Yao, begins a new chapter of made-for-her storytelling.A renewed expression of elegance, held gently in her world.Beyond style, beyond limits—she writes a new vision for women.Let elegance guide the way—toward the world she calls her own.

ELLASSAY25SS X Tong Yao | ELLASSAY’s Summer Campaign Embarking on a voyage into the realm of inspiration, she mirrors he...
06/06/2025

ELLASSAY25SS X Tong Yao | ELLASSAY’s Summer Campaign

Embarking on a voyage into the realm of inspiration, she mirrors her inner ease, arriving at a destination of serene selfhood through grace.
In 2025SS collection, ELLASSAY responds to the innate rhythm and liberated spirit of modern women with precision tailoring and effortless silhouettes. We chart no fixed course, but navigate the path of intuition, unveiling the authentic, multifaceted essence of femininity on this elegant odyssey.
ELLASSAY – where elegance illuminates every chapter of your story.

As time flows forward, spring unveils its gentle charm. The 2025 Spring Journey, “She is ELLA,” draws inspiration from t...
06/06/2025

As time flows forward, spring unveils its gentle charm. The 2025 Spring Journey, “She is ELLA,” draws inspiration from the vibrant rhythm of life, weaving an ode to the refined strength of women in all their diversity. From the soft glow of dawn to the serene hues of twilight, every moment becomes her grand stage.

partners with brand ambassador , who embodies the muse of spring.
Draped in radiant colors and impeccable tailoring, she gracefully navigates the world, capturing the timeless elegance of her unique perspective.




ELLASSAY24FW X Tong Yao | ELLASSAY’s winter campaign All things return to their origins, to heaven, earth and nature. Us...
11/09/2024

ELLASSAY24FW X Tong Yao | ELLASSAY’s winter campaign

All things return to their origins, to heaven, earth and nature. Using fashion as a medium, it reshapes the past and the present, draws inspiration from new classics, integrates modern design language, and shows the confidence and elegance of contemporary women in the pure white and warmth of winter.

Address

福田区天安数码城创新科技广场A座19楼
Shenzhen
518048

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:30 - 18:30

Telephone

（0086）0755-83438860

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