FUB

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FUB Playful Danish knitwear staples for kids and babies since 2006. Crafted from soft, high-quality materials.

18/09/2026

Autumn Wool Essentials for Kids 🍂⁠
Pops of colour, creative patterns and fun details united - the autumn collection is designed for easy layering as the seasons change for boys and girls alike. Made from certified merino wool. ⁠
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Come Fall, come play 🍂 Creative patterns and vintage-inspired structures to be mixed and matched for girls’ autumn dress...
15/09/2026

Come Fall, come play 🍂 Creative patterns and vintage-inspired structures to be mixed and matched for girls’ autumn dressing. Made from 100% soft merino wool. ⁠
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Available at FUB.dk and selected stores worldwide.⁠
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13/09/2026

ANNIVERSARY GIVEAWAY⁠
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Celebrating our 20th anniversary this season, 8 lucky followers can now win a special edition anniversary Sweater, made from 100% soft merino wool. ⁠
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Here’s how to enter:⁠
🎈Follow ⁠
🎈Like this reel.⁠
🎈Comment which size you would like to win. ⁠
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We would love it if you tag or share this with a friend who would also like a chance to win, but this is optional and not a requirement to participate. Best of luck!⁠
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The giveaway closes on September 20, 23.59 (CET)⁠
The winner will be announced in a comment.⁠
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This giveaway is not sponsored, endorsed, administrated by, nor associated with Instagram.⁠
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20 YEARS OF FUB 🎈⁠To celebrate two decades of pure wool knitwear for kids, our signature classic sailor SWEATER comes in...
11/09/2026

20 YEARS OF FUB 🎈⁠
To celebrate two decades of pure wool knitwear for kids, our signature classic sailor SWEATER comes in a re-imagined striped anniversary edition.⁠
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Honouring both our heritage and the traditions of knitwear craftsmanship, this classic merino wool sweater embodies creativity, comfort and versatility. A true heirloom piece made to be worn and passed on, making childhood magic with little and young ones. ⁠
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Photography: Katrinerohrberg⁠
Styling: Marie Monrad GraunbĂžl

08/09/2026

CELEBRATING 20 YEARS OF PURE WOOL⁠
In 2026, FUB marks two decades of knitwear shaped by craftsmanship, comfort, and creativity.⁠
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Since the beginning, our mission has been to celebrate childhood through quality pieces made to be worn and passed on. ⁠
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To mark the anniversary, our signature sailor Sweater for kids and babies has been re-imagined in a special striped anniversary edition, honouring both our heritage and the traditions of knitwear craftsmanship.⁠
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The new AW26 BABY collection is here. 🍂 Explore playful matching sets and timeless heirloom knits for the little ones at...
02/09/2026

The new AW26 BABY collection is here. 🍂 Explore playful matching sets and timeless heirloom knits for the little ones at FUB.dk.⁠
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⁠This set is made from 100% soft merino wool. ⁠
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31/08/2026

BABY AUTUMN WINTER 2026 is here. Discover the new collection of playful knits for babies and toddlers at FUB.dk. ⁠
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AUTUMN WINTER 2026 is here. Discover the new collection of playful knits for kids and babies at FUB.dk. ⁠⁠⁠⁠     ⁠⁠⁠⁠⁠⁠⁠...
27/08/2026

AUTUMN WINTER 2026 is here. Discover the new collection of playful knits for kids and babies at FUB.dk. ⁠
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Photographer: Katrinerohrberg⁠
Styling: Marie Monrad GraunbĂžl

26/08/2026

Welcome AUTUMN WINTER 2026. ⁠
Discover the new collection at FUB.dk.⁠
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