PRO-Keds

PRO-Keds Moving Passions Since 1949

04/06/2026

A portrait starts before the shot.
On the streets of New York with Jamel Shabazz, where every conversation, every corner, and every connection becomes part of the story.

has spent over 40 years capturing New York from the inside.One of the most iconic street photographers, his work docum...
03/06/2026

has spent over 40 years capturing New York from the inside.

One of the most iconic street photographers, his work documents street life, hip-hop culture, style and community — frame by frame.

Some of the most iconic shots

25/05/2026

Passions - a series about people, stories and what drives them.
Meet Lucky.

From the archive.When the block wrote the rules.
23/05/2026

From the archive.
When the block wrote the rules.

The difference is in everything that isn’t skipped.Research, care, and attention to detail.
22/05/2026

The difference is in everything that isn’t skipped.
Research, care, and attention to detail.

18/05/2026

Off script, behind the scenes — where Pro-Keders belong.

Black and white never stay quiet.Little Nothing in black and white , out in Hong Kong.
17/05/2026

Black and white never stay quiet.
Little Nothing in black and white , out in Hong Kong.

15/05/2026

They look good in the box.
Even better on foot.
— made for motion.

14/05/2026

When movement defined the game, Pro-Keds was there.
Jo Jo White in Pro-Keds, 1975.

Play with color. Make the fit yours. Nick Lauszhong in Shangai, wearing red and white .
13/05/2026

Play with color. Make the fit yours. Nick Lauszhong in Shangai, wearing red and white .

Dirección

Madrid

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