BUFF

BUFF Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

Inspirer un monde plus conscient à travers le frisson de l'aventure. Découvrez nos couvre-chefs durables et nos foulards multifonctionnels: buff.com

Built for the run. Worn for everything after 🧢Meet the updated BUFF® Speed Cap made to keep up, from first stride to pos...
17/07/2026

Built for the run. Worn for everything after 🧢

Meet the updated BUFF® Speed Cap made to keep up, from first stride to post-run plans.

With quick-dry fabric, UPF 50 sun protection, breathable ventilation and reflective details for low-light visibility, it’s built for every part of the run.

Made with recycled materials and available in a range of colours! 👇
https://ow.ly/YGwz50Z3536

The UTMB World Series brings the spirit of trail running to some of the best races and most beautiful places in the worl...
15/07/2026

The UTMB World Series brings the spirit of trail running to some of the best races and most beautiful places in the world.

And because ultra-distance doesn’t clock off when the sun goes down, the night became the inspiration behind the new BUFF x UTMB World Series collection, with fluorescent tones to guide the way and lightweight technical pieces made to move with you as conditions shift.
Just what you need to keep moving, wherever you’re racing on the UTMB® World Series this year.

Discover the full collection 👇
https://ow.ly/14E750Zf6XW

13/07/2026

"It's those simple moments you don't forget." ✨ - Kylie Fly

For Kylie, the outdoors has always meant family. Kylie grew up in the small farm town of Caldwell, Idaho 🇺🇸. As an identical triplet, family has always been at the heart of her story ❤️, and she still returns home whenever she can to spend time with her sisters and their growing families.

Growing up in a family of six kids, the outdoors wasn't just a place to explore, it was where vacations happened. Camping meant quality time together, making memories without breaking the bank, and learning to appreciate the simple moments.

Because the outdoors has never been just about where you go. It's about who you share it with, the stories you create, and the memories that stay with you long after the adventure ends.

Read Kylie's full story 👇
https://ow.ly/TGF350ZjF1n

Summer savings are here. ☀️Enjoy 30% OFF selected styles during our Summer Sale.🗓 Offer valid from July 1 to August 2, 2...
11/07/2026

Summer savings are here. ☀️

Enjoy 30% OFF selected styles during our Summer Sale.

🗓 Offer valid from July 1 to August 2, 2026
While stocks last.

Shop now before your favorites are gone! 💨
👇🏼👇🏼👇🏼
https://ow.ly/x3Tt50ZlEr2

POV: You just finished a long run and dive straight into a cold pool. 😌💦That's the feeling we had in mind when designing...
10/07/2026

POV: You just finished a long run and dive straight into a cold pool. 😌💦
That's the feeling we had in mind when designing our new Cooling Cap 🔥

Click here to stay cool 😎👇
https://ow.ly/NNUJ50Zf4ml

For years, anglers have trusted BUFF® head and neckwear to help protect them from the elements on the water. Building on...
09/07/2026

For years, anglers have trusted BUFF® head and neckwear to help protect them from the elements on the water. Building on that foundation — and the success of our Aqua Gloves — we worked closely with anglers, specialty retailers, and partners to develop two new technical fishing gloves designed for the specific demands of saltwater and freshwater fishing.

Introducing the Key Gloves and Rio Grande Gloves. 🎣

We’re proud to continue expanding our technical product offering with solutions built with — and for — people who explore the outdoors.

Explore more 👇🏼
https://ow.ly/ytCk50ZlzJI

4 letters: U T M BWhat started around Mont Blanc became the ultimate reference in trail running.But ultra-distance is ab...
08/07/2026

4 letters: U T M B
What started around Mont Blanc became the ultimate reference in trail running.
But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

Discover the full collection here 👇
https://ow.ly/uTmu50Zf4jV

06/07/2026

Camping season is here! ⛺🌲

Here are 3 different ways to wear it during your next camping trip 👀

Did you know all these ways to use it?

Discover the new collection 👇
https://ow.ly/GGoN50Z4CXP

Summer essentials for little adventurers. ☀️Lightweight, breathable and built for days spent outdoors with UV protection...
03/07/2026

Summer essentials for little adventurers. ☀️

Lightweight, breathable and built for days spent outdoors with UV protection our Kids Collection is ready for every trail, campsite and family getaway.

Explore the collection and get adventure-ready 👇
https://ow.ly/TROI50ZjF4R

☀️ Summer Sale is here! ☀️Get ready for your next adventure with 30% OFF selected items. From sunny hikes to summer runs...
01/07/2026

☀️ Summer Sale is here! ☀️

Get ready for your next adventure with 30% OFF selected items. From sunny hikes to summer runs, now's the perfect time to gear up.

Don't miss out, shop your favorites while they last 👇
https://ow.ly/zLqf50Ze6Y1

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