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Fashion DeConstruction

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Paris, Île-de-France
Fashion DeConstruction

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Discussion about contemporary fashion. Fashion that is: Artistic, Conceptual, Minimalistic, Dark, Transgressive, Ethical, Slow, Artisanal, Deconstructive.

Constructive discussion about contemporary fashion. Fashion that is: Artistic, Conceptual, Minimalistic, Dark, Transgressive, Ethical, Sustainable, Slow, Artisanal, Deconstructive. Fashion that is Visual Poetry. Discussion about theory and fashion practise. How & why contemporary fashion practise needs
theory backup. Fashion Deconstruction has specific aesthetic frame as artistic experiment. Most of the topics are part of my master's degree in Fashion Theory.

03/11/2026

“On the one hand, clothing is very concrete; a product that apparently surrounds us all the time, one that permanently contains us. On the other hand, however, fashion is extremely abstract, since it is negotiated within society.” Ingrid Loschek, When Clothes Become Fashion: Design and Innovation Systems

01/11/2026

The Master of Black - Yohji Yamamoto
Gothic obsession…. 🖤

30/10/2026

Yohji Yamamoto’s selection for the 2026 Outstanding Achievement Award, presented by the British Fashion Council (BFC), celebrates a legendary career defined by an uncompromising, transgressive approach to fashion.
For over four decades, the Japanese master designer has challenged traditional silhouettes, swapping tight tailoring for oversized, asymmetrical, and fluid garments that draped the human form in entirely new ways. His work made black the definitive color of intellectual, anti-fashion cool, using the shade not as a limitation, but as a canvas to highlight complex textures, raw edges, and masterful construction. By blurring the lines between menswear and womenswear long before gender-fluid fashion became mainstream, Yamamoto’s cerebral, poetic designs transformed clothing from status symbols into moving sculpture, permanently shifting the trajectory of contemporary global fashion.

29/10/2026

Asaf Irshai is an interdisciplinary designer based in Tel Aviv. He studied Industrial Design at Bezalel Academy of Arts and Design in Jerusalem and at Zürcher Hochschule der Künste (ZHdK) in Switzerland. His research-driven practice explores the relationship between design, culture, and symbolic exchange, using narrative to investigate disciplinary boundaries and the interplay between theory and practice.
Fashion, as a powerful communicative and semiotic medium, is a cultural phenomenon of the highest order. It serves as a visible index of social transformation, cultural values, and historical change. In Irshai’s work, design’s symbolic power is combined with detailed technical research, reflecting the aestheticisation of our environment through science and technology. This synthesis of aesthetic vision, material innovation, and technical experimentation forms the foundation of Irshai’s distinctive design language.
His project The Water Seller proposes a clothing system designed for survival in desert environments. Drawing on Frank Herbert’s Dune and cultural studies of desert life, the project explores endurance and adaptation through material research, textile construction, and functional cuts. Combining practical responses to heat and movement with references to rituals, beliefs, and environmental conditions, the garments function as both protective layers and symbolic interfaces between the body and its surroundings.
Asaf Irshai Photographer Shira Houminer

27/10/2026

Ugliness is not simply the opposite of beauty; it reveals the aesthetic norms that define it. By analysing distortion, irregularity, and disharmony, we can understand how an artwork or garment challenges these norms and expands the boundaries of aesthetic experience.

In Karl Rosenkranz’s Aesthetics of Ugliness (1853), the central idea is that ugliness is an aesthetic phenomenon defined in relation to beauty and its ideals. Through the disruption of these ideals, ugliness reveals the principles that shape our understanding of beauty.

Photo: Margiela Couture by Glenn Martens

26/10/2026

Alexander Arutyunov is a celebrated, Georgia-born designer who launched his eponymous luxury fashion brand in 2011. Rooted in his heritage, Arutyunov draws deep inspiration from traditional Georgian craftsmanship, architecture, values, and cultural history to shape his distinct aesthetic.

24/10/2026

“...we live in an age of great reverence for beauty, ‘an o**y of tolerance, the total syncretism and the absolute and unstoppable polytheism of Beauty.’” Umberto Eco

23/10/2026

Rick Owens, one of the most exciting designers nowadays!? Agree?

21/10/2026

Yohji Yamamoto and experimental Butoh master Min Tanaka forged a powerful creative dialogue across numerous collaborative projects, fusing fashion and live art. By wearing Yamamoto’s fluid, asymmetric designs, Tanaka used his highly physical, contorting movements to breathe life into the garments, transforming static textiles into a dynamic exploration of human emotion and physical space.

16/10/2026

Jukka Gronow’s The Sociology of Style, “The roles of fashion and taste are central to our understanding of the social dynamics in any modern society.”
This assertion reinforces the necessity of theoretical engagement with fashion, as fashion serves as a visible index of social transformation, cultural values, and historical change. Theoretical analysis allows fashion to be understood as a social practice intimately connected to systems of production, consumption, and symbolic exchange.
From the THE GHOST OF AVANT-GARDE book by Adriana Lacko
Photo: DESIGN BY DINU BODICIU.

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