10/07/2026
The legendary author Marcel Proust was born 10 July 1871. When the Ritz opened in 1898, Marcel was a dandy of a socialite beloved by countesses and courtesans alike, and the hotel instantly became a favourite hang.
But the aspiring author was tiring of high society. Not that the nervous soul was excited about the looming new century. Writing was his mechanism for coping with uncertain reality as much as recording a world slipping away.
When not out wining and dining, Marcel would bunker down in his cork-lined bedroom scribbling into notebooks into the wee hours. Eventually came a brick of a book, Remembrance of Things Past, which spannedseven volumes and 3000 pages – and boasted the longest sentence in French literature: 847 words!
Marcel’s stream-of-consciousness style of writing initially seemed a foreign language. Many publishers rejected the manuscript. One remarked, ‘I just don't understand why a man should take thirty pages to describe how he rolls about in bed.’ Another later wrote to Marcel that turning him down ‘remains one of the greatest regrets of my life.’
Remembrance quickly became a classic not just for the way to it captured the Belle Époque, but for being a masterpiece of literary modernism. In these days of soundbites and social media, it can seem impenetrable, but it has beautifully meditative qualities – tackling it requires a total commitment to the moment.
It also has relevance in its madeleine scene. In the first volume, the narrator nibbles on this classic French teacake and the moment triggers a gush of memory, sending him in a sensorial time capsule to his childhood, and on to pages and pages of recollections.
In French, the expression ‘une madeleine de Proust’ refers to any sensory experience that takes you back to a happy place – the aroma of sunscreen, the taste of Sunday roast, the feel of velvet ribbons …
And if you love a literal ‘madeleine de Proust’? The ultimate place to enjoy one is at afternoon tea in the Ritz’s Salon Proust, the alcove where the author used to while away hours in observation of society life. If this doesn’t send you off into nostalgic raptures yourself, it will at least be a happy place of the present kind.