Since its first collection, the Bonpoint children's fashion House, founded in 1975, stands out by its audacious style. Intuitive and visionary, the brand has established itself as THE benchmark through its modernity and its freedom, daring to present unique silhouettes. Transgression and subtlety regarding the associations of colours, fabrics, prints and proportions are solidly anchored in the DNA
of the House. Acquired by Youngor in 2025, Bonpoint has more than 130 boutiques spread across 30 countries. All of its actions are brought together through the "Bonpoint Cherrysh" initiative, a vast project that showcases the direction of the House for the benefit of a world it cherishes.
