WAG & WOOL

🌱 Not all dog clothing is created equal, ours is 100% natural, breathable and made in the UK - INSPIRED BY SHEEP. MADE FOR DOGS 🐑🐕

22/07/2026

Not every wool jumper has to be chunky.

Knitted from British wool, they’re deliberately light, with a refined structure that allows dogs to move freely while staying comfortably warm.

The magic isn’t in the thickness, It’s in the fibre.

Naturally breathable.

Temperature regulating.

Durable enough for everyday adventures.

Proof that warmth doesn’t have to feel heavy 🌱

27/06/2026

A little reminder as temperatures rise - kindness matters.

Not every dog outside is in danger

We rarely know someone’s full circumstances.

But if a dog genuinely appears distressed, approach with care. Ask if everything is okay. Offer water. See if you can help.

Be the kind of community that looks out for dogs and the people who love them.

Support first. Assume less. Help more. ☀️🐾

23/06/2026

What a trooper you are Watson ❤️❤️

23/06/2026

Our commitment.

To create dogwear from materials that are kinder to skin, kinder to fur and kinder to the planet.

In 2025, the materials we used were:

60% British wool
30% Merino lambswool
10% Recycled cotton

Because raising the standard of dogwear is our purpose.

14/06/2026

Who do you think is the MOST spoilt dog?

Work from home dog
Empty Nester’s dog
The D**K dog
The adventurer’s dog
The break-up dog
The dog person’s dog
The family dog

Did we miss any out?

13/06/2026

Meet Lady, the muse behind Fable & Mirth 🤍

Each Saturday we introduce a new resident dog from an independent business we admire, shining a light on both the businesses and the dogs that inspire them.

For 13 years, Lady has been at the heart of .

Many of the illustrations, greeting cards and designs found throughout the shop have been inspired by her over the years.

When she’s not greeting customers from her pink velvet bed, she’s quietly influencing the creative direction of the business, proving that inspiration can come in the fluffiest of forms.

Patient, charming and endlessly photogenic, Lady has become woven into the story of Fable & Mirth itself.

06/06/2026

Meet Komi, the unofficial studio manager behind Charlotte Godfrey’s creative world 🤍

Each Saturday we introduce a new resident dog from an independent business we admire, shining a light on both the business and the wonderful dogs that support them.

Komi belongs to the talented artist behind our Tails of Scotland collection.

No two days are ever quite the same. One moment he’s supervising paintings in the studio, the next he’s accompanying Charlotte to art classes, markets and creative events.

He’s also known for overseeing stock checks, greeting customers and occasionally offering his expertise , where he takes customer relations very seriously.

Like many resident dogs, Komi has quietly become part of the business itself. A constant companion, trusted assistant and enthusiastic supporter of every new project.

If you know a resident dog, or have one of your own, we’d love to hear their story.

31/05/2026

Strangers united by a shared love of dogs.

Nobody tells you this when you get a dog.

You think you’re welcoming a new companion into your life, but somehow they introduce you to a whole community of people you would never have met otherwise met.

This is from Finland 🇫🇮

Odin and his owner have become much-loved members of the Wag & Wool community. What started with a wool dog jumper became the kind of connection that only dog owners seem to understand.

It’s one of the unexpected joys of dogs.

They have a way of bringing people together.

Whether they’re around the corner or hundreds of miles away, a shared love of dogs can turn complete strangers into familiar faces ❤️

30/05/2026

Meet Juno, the unofficial style director behind Casa Ru 🤍

Each Saturday we’ll introduce a new resident dog from an independent business that we admire, shining a light on both the business and the amazing dogs that support them.

Juno has been part of .co.uk since the very beginning.

Usually found asleep behind the desk, she’s often so quiet that customers don’t even realise she’s there, unless, of course, she hears a rustle that could possibly resemble a treat packet.

As a brindle whippet, she naturally gravitates towards the bolder prints in the shop and has an excellent eye for a statement piece.

Alongside offering moral support, occasional business advice and unwavering cheerleading, she’s quietly become part of the daily rhythm of Casa Ru.

More often than not, you’ll find her behind the counter while the shop goes about its day.

If you know a resident dog, or have one of your own, we’d love to hear their story.

We’ve already collected some wonderful submissions and can’t wait to share more of the dogs that make independent businesses feel like home ❤️

28/05/2026

Dogs understand the difference between manmade and natural 🌱

The pet shop is full of fast fashion for dogs, so we offer the opposite 🐕

Address

Brighton And Hove

Website

http://www.wagandwool.com/

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