Mabel.

Mabel. Make statement of who you are and how you’re feeling. Thoughtfully designed featuring iconic song lyrics to inspire mindfulness, self expression and well being.

Ethically made, for a conscious lifestyle.

These are the women that were breaking boundaries, when we just thought they were cool tunes…Women like Alanis, Skin, Sh...
15/07/2026

These are the women that were breaking boundaries, when we just thought they were cool tunes…

Women like Alanis, Skin, Shirley, Dolores and Nina.

They weren’t polished.
They weren’t perfect.
They weren’t trying to fit into someone else’s version of femininity.

They were loud.
Soft.
Angry.
Honest.
Awkward.
Powerful.
Sometimes all in the same song.

Without realising it, they gave a generation of girls permission to take up space exactly as they were.

Now we’re raising daughters in a world that’s louder than ever.

My hope is that they grow up knowing what these women quietly taught us years ago:

You don’t have to fit the mould to belong.
You don’t have to shrink yourself to be accepted.
You don’t have to become someone else to be enough.

Just as she is.
Just as she should be.

08/07/2026

When it’s been one of those… ‘don’t test me’ kind of days.

06/07/2026

Episode two of this is Mabel founder diary, slightly less dramatic start this week but still eventful.

Thank you guys for being patient with me when there are little mistakes and mishaps, I am human and you’re all super helpful if you spot anything wrong and tell me what’s good, I couldn’t do it without you.

It may just be a T-shirt but to me it means the world.x

03/07/2026

Overthinking is a blessing and a curse. you’ve thought through every possible scenario in your head to be prepared, but you’ve also catastrophised every outcome too.

CBT, therapy and mindfulness can help you train your brain to either quieten those thoughts or reframe them into a more positive or calmer outcome.

01/07/2026

POV you feel like you’re the only one overwhelmed, overstimulated and anxious and then you find our account and realise there’s loads of us!!!

We’re here for the messy middle, the one learning to say nope, slow down and be the kind of person your younger version would be proud of.

We get it, we’ve been through it too, from a mum who lost herself and the little girl that reminder to show up even when your scared.

26/06/2026

It’s sad to see the movement back to the ‘thin is in’ trend, my feed is full of weigh loss jab ads, supplements and how to tone my perimenopausal body now I’m the grand old age of 43.

I don’t look like or weigh what I did 15 years ago, nor should I. I’ve had two kids, don’t exercise as much, eat too much sugar, am on HRT and I am 15 years older!!!

Would I like to be fitter and more toned? Of course… will it stop me wearing shorts and vest? Absolutely not, and nor should it you!!!

I’m a child of the 90’s who couldn’t fit in topshop or miss sixty jeans and at the time thought there was something wrong with my body rather than the brand no being made for my shape and it’s taken a long time to realise this was actually the case.

Our bodies all move, wobble, dimple, wrinkle, crease, what ever the size… your ‘skinny’ mate will be concerned about the wrinkly skin on their arms, your curvy mate will hate they way she looks in a certain top, you couldn’t care less about what they look like and you’re just happy to see them as they are you!!

25/06/2026

I love my job, I love my job!
heat pressing is usually my fave part, but this week is slightly more challenging 🥵.

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