Maxime Ephritikhine Personal Stylist

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31/07/2026

As promised here are my TOP 5 picks from the A/W.26 Press Showcase 🍁

1 - Brushed Cashmere Vest | John Lewis
2 - Devon Moiré Strappy Sandals | Loeffler Randall
3 - Brass Ginko Candlestick Holder | John Lewis
4 - Leather Studded Jacket | Marella
5 - Petula Oversized Pendant Ceiling Light | John Lewis

It was quite hard to only have to choose 5 items given so many things caught my eye, but I would say these 5 were some true personal highlights ! ✨

Let me know which one is your favourite too ! 🫶🏽

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28/07/2026

Although this might not be a Californian beach, the location felt cute enough for a (windy) Summer outfit check 🐬

- Products Details -

Organic cotton tank top | | 66065933
The Prague pure linen shirt | | 26106537
Coton belted safari shorts | | 66038204
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25/07/2026

Saying goodbye to the Summer Sale as it comes to an end tomorrow ☀️

If you haven’t had a chance to shop yet, there’s still time to snap up a last-minute bargain before heading off on your next summer adventure ✈️

What has been your best sale purchase this season ? 👀
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21/07/2026

Occasion wear, redefined 💙

Sometimes the most memorable looks are the least conventional.

Soft tailoring, fluid draping and effortless movement make this matching set the perfect choice for your summer occasions.

Keeping the palette neutral lets the silhouette take centre stage, while the cobalt blue bag adds a refined pop of colour that lifts the earthy tones beautifully.

Would you steal this colour combination ? 🫶🏽

- Products Details -

Scilla drape wrap top | IRO | 16204515
Sonja pleat loose trousers | IRO | 16204505
Leather mini east west belt shoulder bag | John Lewis x Rejina Pyo | 40047803
Larnce leather contrast stitch sandals | John Lewis | 13240830
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johnlewisinsider

I recently had the pleasure to attend the Autumn - Winter 26 Press Showcase 🧣Alongside some of my wonderful JL Insiders...
18/07/2026

I recently had the pleasure to attend the Autumn - Winter 26 Press Showcase 🧣

Alongside some of my wonderful JL Insiders colleagues. The venue was as always immaculately dressed, and presented some of the upcoming key trends for this Autumn-Winter.

It featured the most exquisite new products across fashion, beauty, home and tech.

The John Lewis Autumn / Winter promises to be anything but dull and boring ! 💞

Here are a few things you can expect: exquisite fabrics, refined tailoring and textured layering, strong renewed heritage silhouettes and vibrant pops of colours.

Elevated fashion and tantalising new collaborations with renowned and talented designers (some of these collaborations are still currently under embargo, everything will be revealed in due time) 🫶🏽

Beautifully rich neutral palette with some vibrant pop of colours, with red leading the way across both menswear and womenswear 💋

Here are some of the items and displays that have caught my eye and are making me look forward to layering up again soon.

Stay tuned to for a little come along with me video 👀
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15/07/2026

5 Summer Sale purchases you won’t regret 💙

The Summer Sale is the perfect opportunity to invest in pieces you’ve genuinely had your eye on. But let’s be honest, we’ve all been tempted by a great price tag, rather than the item itself.

So before you hit add to basket, ask yourself :

🫧 Is it replacing something in my wardrobe that I’ve worn to death ?

🫧 Is it filling a genuine gap in my collection ?

🫧 Have I wanted it for a while, or am I only buying it because it’s on sale ?

🫧 Can I think of at least three ways I’ll wear it ?

🫧 Will I still be excited to reach for it next summer ?

The best sale purchases aren’t always the cheapest, they’re the ones that become your most-worn pieces.

This summer, shop a little more mindfully. Choose accessories you’ll love now, wear on repeat, and enjoy for seasons to come 💞

What was the one purchase you never regretted ? 🫶🏽

- Product Details -

Leather mini east west belt strap shoulder bag | x | 40047803
Derby zebra print strappy open court shoe | | 14254422
Lip crème, Dragonfruit | | 46198446
Open polished ring | | 42045839
Larnce leather contrast strappy sandals | | 13240830

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12/07/2026

London’s been turning the heat up lately... 🥵

Feeling for everyone trying to stay cool in these temperatures.

Whether you’re escaping to the coast, hiding in the shade, or standing in front of a fan pretending it’s air con, I hope you’re keeping safe.

How is everyone staying cool this week ?

- Product Details -

Handheld and foldable desk fan | John Lewis | 86870612

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johnlewisinsiders

🫧 Summer Whites 🤍Styled with intention, a monochromatic palette feels most compelling when the textures do the talking.A...
10/07/2026

🫧 Summer Whites 🤍

Styled with intention, a monochromatic palette feels most compelling when the textures do the talking.

A relaxed yet impeccably tailored linen blazer lends an elevated feel, while the structured waistcoat reinforces the silhouette and offers versatility when worn on its own.

The fluid lace skirt introduces both movement and a subtle sheerness, creating contrast and an unexpected dimension within the look.

Finished with a woven handbag and warm leather accents, the accessories bring an effortlessly elegant, distinctly estival touch.

Proof that tonal dressing is less about simplicity and more about thoughtful contrast. It’s the kind of look that transitions seamlessly from the workday into golden hour 🐚

- Product Details -

Alyx linen rich waistcoat | Reiss | 11207907
Double breasted linen blazer | John Lewis | 66008213
Arran lace ankle length skirt | AllSaints | 66008213
Mid rise cutwork cotton denim | And/Or | 19223701
Small chancery woven grab bag | Radley |

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08/07/2026

GRWM Summer Edition 💋

Featuring the new Double Serum Foundation for a fresh, radiant base that enhances your natural beauty ✨

Soft everyday glam, glowing healthy looking skin, and an easy everyday look you’ll keep wanting to recreate day after day 💗

What is your current go to foundation ? 🫶🏽

- Product Details -

Double serum foundation | Clarins | 46219028
Pot rouge for lips & cheeks | Bobbi Brown | 46115548
Colour excess gel pencil liner, sick tat bro | MAC Cosmetics | 69031522
Long wear cream shadow stick, golden bronze | Bobbi Brown | 46112180
Long wear cream shadow stick, golden pink | Bobbi Brown | 46113874
Mineralize skin finish, soft & gentle | MAC Cosmetics | 69062505
Lip crème, dragonfruit | Chantecaille | 46198446
Bright fix instant blurring powder, lavender | Fenty Beauty | 46457003

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05/07/2026

Joyful June Jottings 🌾🫧🍊

A month of finding joy in the small things. Between slower mornings and longer evenings, catching up with friends and wandering through beautiful summer exhibitions across the city. Often seeking out cool corners indoors while the city basked in the heatwave 🌞

June also brought many beautiful blooming roses around every corner and a long-overdue rethink of my summer wardrobe, learning to dress for comfort and heat without having to sacrifice on style.

Grateful for another month of small moments that, together made for a pretty joyful June 💛

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