Auerbach & Steele

Auerbach & Steele Auerbach & Steele is a premium independent optical practice situated on the King’s Road in Chelsea.

The practice is renowned for its unparalleled customer service, innovative use of technology, clinical excellence and its range of sought-after frames.

We have lots of the latest sun models from L.G.R in stock - they’re always spotted on the biggest stars 🤩 Come and see t...
07/07/2026

We have lots of the latest sun models from L.G.R in stock - they’re always spotted on the biggest stars 🤩

Come and see them now in person!

👀 spotted our new accessory yet? No, it’s not a few frame…it’s our brand new bag! ✨
25/06/2026

👀 spotted our new accessory yet?

No, it’s not a few frame…it’s our brand new bag! ✨

We celebrated our 30th anniversary in style this weekend! 🥂☀️
22/06/2026

We celebrated our 30th anniversary in style this weekend! 🥂☀️

30 years. Two teams. One family. 🥂THEN: Gail’s vision, a King’s Road address and a group of people who helped build some...
20/06/2026

30 years. Two teams. One family. 🥂
THEN: Gail’s vision, a King’s Road address and a group of people who helped build something special. A few of those faces are still here — you know who you are 💛



NOW: Same address (almost 😄), same values, new energy. ➡️

Thirty years of great eyewear, loyal clients and genuinely brilliant people. We wouldn’t change a thing.

Here’s to the next chapter. 💙

Same street. Different door. 🖤↔️In 1996, Gail opened our first shop at 129 King’s Road. In 2019, we moved — all the way ...
19/06/2026

Same street. Different door. 🖤↔️
In 1996, Gail opened our first shop at 129 King’s Road. In 2019, we moved — all the way to number 123.

Same Chelsea. Same commitment to fabulous eyewear and exceptional eyecare. Just a lot more space to do it in.
Thirty years on the King’s Road and we wouldn’t want to be anywhere else. 💙

“Thirty years on the King’s Road feels extraordinary, but in many ways it has passed in the blink of an eye. What we hav...
18/06/2026

“Thirty years on the King’s Road feels extraordinary, but in many ways it has passed in the blink of an eye. What we have always cared about most — our patients, our team and beautiful eyewear — has never changed. I am immensely proud of what we have built together and deeply grateful to the Chelsea community that has supported us from the very beginning.”
 
Gail 🥂

17/06/2026

Thirty years ago, Auerbach & Steele opened its doors in Chelsea. Today, we’re celebrating the people who made it all possible — our dedicated team and our loyal patients.

Here’s to 30 more. 🥂✨

16/06/2026

Our 30th celebration windows! 3️⃣0️⃣

You wont miss us with this one!

Thanks again to for yet another head turner!

Celebrate with us this week for our 30th anniversary! &S
15/06/2026

Celebrate with us this week for our 30th anniversary! &S

30/05/2026

NEW FROM KALEOS! 😎

Are you in need of new sunglasses, with or without prescription? These new arrivals are perfect 👌🏼

Address

Chelsea
SW3 4

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Website

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