Betacraft Europe

Betacraft Europe Clothing and wet weather gear for farmers and growers. Shop online or at your local agri retailer.

Betacraft has been making clothing and wet weather gear for farmers and outdoor workers since 1952. Designed in New Zealand and tested under the harshest weather conditions, Betacraft clothing and apparel is known for being reliable, comfortable and tough.

The soft pulse of the pump and the shuffle of hooves.There's nothing quite like a long morning in the milking parlour.Co...
22/10/2025

The soft pulse of the pump and the shuffle of hooves.
There's nothing quite like a long morning in the milking parlour.
Complete your morning routine with a set of Technidairy overtrousers, get yours here: betacraftworkwear.com/collections/jackets/products/technidairy-parka

Designed for every farmer.Robust, reliable and comfortable.We've gone the extra mile to keep you working no matter the w...
16/10/2025

Designed for every farmer.
Robust, reliable and comfortable.
We've gone the extra mile to keep you working no matter the weather.

Keeping it real, keeping it rural. Farming life isn’t for the faint-hearted.Keeping you out there working uninterrupted ...
08/08/2025

Keeping it real, keeping it rural. Farming life isn’t for the faint-hearted.

Keeping you out there working uninterrupted is what we're all about

There's so many reasons to love wool.This beautiful natural fibre has made it from the back of a sheep to you. Bringing ...
03/08/2025

There's so many reasons to love wool.

This beautiful natural fibre has made it from the back of a sheep to you. Bringing you thermal regulation, antibacterial properties and even fire resistance!

The Wildridge range has a woollen style for every occasion https://ap1.hubs.ly/y084V00

If it has a Windblock liner, it is Lightweight and Fast drying.It might just be a Quest fleece bush shirt.Loved for bein...
31/07/2025

If it has a Windblock liner, it is Lightweight and Fast drying.

It might just be a Quest fleece bush shirt.

Loved for being a reliable hard worker, turning a hand to any job!

Technidairy parkas and over trousers are designed for dairy farmers. Waterproof. Stretchy. Acid resistant.Head to our we...
28/07/2025

Technidairy parkas and over trousers are designed for dairy farmers.

Waterproof. Stretchy. Acid resistant.

Head to our website to get yours, and see why the real workers love Technidairy. https://ap1.hubs.ly/y068Zb0

You can judge a person by their socks.Ours say: “I’ve got sheep to shift and no time for the dogs escaping". Robust, woo...
24/07/2025

You can judge a person by their socks.

Ours say: “I’ve got sheep to shift and no time for the dogs escaping".

Robust, woollen and ready to go time after time.

"You can’t plan for broken gates, busted pipes, or cows with a mind of their own, but you can count on your gear.The Bet...
20/07/2025

"You can’t plan for broken gates, busted pipes, or cows with a mind of their own,
but you can count on your gear.

The Betacraft Limited Lifetime Guarantee means we’ve got your back, no matter what the day throws at you.

If your product fails due to a manufacturing fault, we'll cover it. No worries. https://ap1.hubs.ly/y0691C0

You’ve got that one cow you can count on.Turns up every milking, no drama, and gets the job done. Betacraft’s a bit like...
18/07/2025

You’ve got that one cow you can count on.

Turns up every milking, no drama, and gets the job done.

Betacraft’s a bit like that... dependable, hardworking, and built to last.

"But how do you wash it?"Don't let the fear of shrinkage stop you from wearing wool.Most woollen garments don't need fre...
14/07/2025

"But how do you wash it?"

Don't let the fear of shrinkage stop you from wearing wool.

Most woollen garments don't need frequent washing, an air out in a sunny spot often does the trick. But if you've dropped gravy on your jumper, got mud on your mittens or just generally feel like it's time to wash your woollens, we've got a full guide on how to care for your woollen products on our website. https://ap1.hubs.ly/y068Lx0

Address

Coalville

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+64800805000

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