Old Guys Rule UK

Old Guys Rule UK To celebrate your accomplishments we offer up “Old Guys Rule” to be worn as a badge of honour

Old Guys Rule was established in 2003 as a tribute to the legendary American surfer Doug Craig. The brand developed on a regular day while Doug and his professional surfer son Don were out enjoying a surfing session on the magnificent Californian coastline. While watching his father catch a perfect peeling right hand wave Don turned to his surfer buddy and mused 'Gee - old guys rule'. After this e

piphany Don made a bumper stickers for his Dad affectionately using the phase 'Old Guys Rule'. The saying 'Old Guys Rule' soon caught on striking a nerve with the 40-65 year old baby boom surfers. Don decided to print his phase on a few tees and sold them through several California Surf Stores. They sold out immediately!

'Old Guys Rule' is now a massive success in the USA selling through speciality chain and lifestyle stores. In 2008 'Old Guys Rule' arrived in the UK. 'Old Guys Rule' has quickly established a strong hold in the hearts of the British public. It seems that even this side of the pond the baby boomers agree 'Old Guys Rule'! To purchase 'Old Guys Rule' merchandise check out our online store or visit one of our growing number of retailers today!

Aged to Perfection
02/09/2026

Aged to Perfection

The Older I Get - The Better It Was
29/08/2026

The Older I Get - The Better It Was

One of our Five A Day
26/08/2026

One of our Five A Day

24/08/2026
Dog’s Best Friend
18/08/2026

Dog’s Best Friend

- Improved With Age!
15/08/2026

- Improved With Age!

Old Guys Rule - putting the Man in Mañana
11/08/2026

Old Guys Rule - putting the Man in Mañana

07/08/2026

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Ilfracombe

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