29/06/2026
Summer colour palette: merchandise edition.
Colour direction plays a bigger role in merchandise than people often realise. It affects how a product feels, where it fits within a brand, and whether it becomes something people actually want to use.
For summer, weâre looking at a more considered palette: sage, sky blue, cherry red, cream and stainless steel.
Sage works well as a softer alternative to darker neutrals, especially across apparel, caps and tote bags.
Sky blue brings a cleaner seasonal feel without pushing the product into novelty or overly bright territory.
Cherry red gives contrast and energy, making it useful for statement pieces, graphic details and smaller accents.
Cream remains one of the strongest base colours for merchandise because it gives products a warmer, more elevated feel than standard white.
Stainless steel continues to be key across drinkware, especially for events, hospitality, gifting and reusable merchandise.
Used properly, colour can make a range feel more intentional, more wearable and more aligned with the brand behind it.
Merch made right.