J.Moreno - The Fashion Icon

J.Moreno - The Fashion Icon Artistry Woven in Time |
The Official Social Media Page celebrating the Legacy of Jose "Pitoy" Moreno

15/07/2026

Timeless: In Focus — Episode 03: A Fun and Playful Cocktail Dress with Capiz Shells!

Take a look closer of this off-white and strapless embroidered jusi dress with calado over a pink transparent open weave. The piece is accessoriezed with a corded ribbon on the upper left, finished with an asymmetrical hemline, making the dress' silhouette more unique and playful.

The bodice's calado embroidery design is inspired by the "Abanico/Pamaypay" (translated in english as a "hand-held fan") and is intertwined by the Art Deco design style.

In this mini-series, Prof. Joseph Bawar () shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




14/07/2026

Timeless: In Focus — Episode 02: A J. Moreno Barong

A closer look into the craftsmanship behind a J. Moreno creation.

This piña fabric barong from the 1990s features white silk embroidery, calado openwork technique, and sombrado (shadow embroidery).

Sombrado is a subtle embroidery technique stitched at the back of sheer fabric. The design appears as a soft shadow on the front.

In this mini-series, Prof. Joseph Bawar () shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




From the J. Moreno Collection | An asymmetric dress of pleated silk and plain-woven piña fabric features calado embroide...
06/07/2026

From the J. Moreno Collection | An asymmetric dress of pleated silk and plain-woven piña fabric features calado embroidery embellished with sequins, glass beads, and faux pearls.

The flounce detail on the skirt and intricate floral needlework hint at a strong European influence.

The satin stitch embroidery is a stylized rendering of the sampaguita (Jasminum Sambac), considered to be the national flower of the Philippines, symbolizing purity, fidelity, hope, grace, and resilience.

The sampaguita motif is typical of most Philippine needlework.
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




Filipiniana is not just history- it is forever. 🇵🇭✨Known as the Grand Dame of Philippine Fashion, Get to know Patis Teso...
02/07/2026

Filipiniana is not just history- it is forever. 🇵🇭✨

Known as the Grand Dame of Philippine Fashion, Get to know Patis Tesoro, the visionary designer, artist, and conservationist who pioneered modern Filipiniana. From the 1970s to today, she took the traditional baro’t saya and transformed it into wearable, modern masterpieces suited for everyday life, all while keeping its vibrant Filipino identity firmly intact.

Swipe through to discover her journey, from being a stunning Pitoy Moreno bride in the 1970s to launching her massive 100-piece “Filipiniana is Forever” collection.
Embroidery in the Philippines, as a memory,
a place, a belief, a Culture.

Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




From the J. Moreno Collection | Off-white and strapless embroidered jusi dress with calado over pink transparent open we...
26/06/2026

From the J. Moreno Collection | Off-white and strapless embroidered jusi dress with calado over pink transparent open weave, corded ribbon on the upper left, finished with an asymmetrical hemline.

The bodice is inspired by the "Abanico/Pamaypay" and is intertwined by the Art Deco design style.
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




20/06/2026

Timeless: In Focus — Episode 02: A J. Moreno Barong

A closer look into the craftsmanship behind a J. Moreno creation.

This Piña fabric barong from the 1990s features white silk embroidery, calado openwork technique, and sombrado (shadow embroidery).

Sombrado is a subtle embroidery technique stitched at the back of sheer fabric. The design appears as a soft shadow on the front.

In this mini-series, Prof. Joseph Bawar () shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




From the J. Moreno Collection | A Barong creation using natural colored pina fabric with white silk embroidery, calado o...
17/06/2026

From the J. Moreno Collection | A Barong creation using natural colored pina fabric with white silk embroidery, calado openwork technique, and sombrado (shadow embroidery).
In every detail, in every pattern, in every material, fashion history is embroidered.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




As we commemmorate the 128th Philippine Independence Day, may we be reminded of this quote from the late Jose "Pitoy" Mo...
12/06/2026

As we commemmorate the 128th Philippine Independence Day, may we be reminded of this quote from the late Jose "Pitoy" Moreno: "Remember this: a Filipino who acknowledges being a Filipino is a successful Filipino." Mabuhay ang Kalayaan!

A Throwback in Fashion | Featuring one of Len Cabili's creations at the Ternocon 2018, putting a spotlight on women of P...
10/06/2026

A Throwback in Fashion | Featuring one of Len Cabili's creations at the Ternocon 2018, putting a spotlight on women of Philippine folktale.

"As an ambassador of “slow fashion” in the Philippines, Len Cabili is already known for doing several collaborations with artisans and showcasing various indigenous embroidery and patterns." (Reyes, 2018, para. 1)

This design has a similar take from one of J. Moreno's creations featured on our previous posts. His Blue Opera coat from the 1990s is inspired by the Okir patterns, an art motif rooted in the Muslim regions of the Southern Philippine

Photos from MEGA Asia & Filip+Inna (Photography by Patrick Diokno for TERNOCON 2020, produced by BENCH)
Embroidery in the Philippines, as a memory,
a place, a belief, a Culture.

Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




04/06/2026

Timeless: In Focus — Episode 01: The Blue Opera Coat

A closer look into the craftsmanship behind a J. Moreno creation.

This Jusi fabric opera coat from the 1990s features star-burst embroidery patterns in openwork calado, fleur-de-lis motifs in blue shades, and large diamond border patterns that extend to the back. Throughout the piece are design influences inspired by the Okir, an art motif rooted in the Muslim regions of the Southern Philippines — reflecting the depth of cultural references embedded within J. Moreno’s work.

In this mini-series, Prof. Joseph Bawar shares the details, techniques, and stories behind selected archival pieces from the collection.
Hands that hold fashion history.
The Embroiderers.
Timeless J.Moreno.
Timeless Culture of Philippine Embroidery.




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