18/06/2026
It’s not for lack of trying
Yesterday’s post was our most popular this year. It’s fantastic to know there are lots of people who support our mission and share our values. At times it has felt like nobody is really bothered but I’ve kept telling myself it’s just that people don’t see our content like they did in the past rather than nobody cares.
The funny thing is that whilst the message was important it only reached more people because our friend shared it on her stories which unfortunately is the reality of Instagram in 2026.
It’s ridiculous that the only way of a post reaching more than 300 of our own followers who have followed us to see our content is by having an influencer share our post. Yes to reach new accounts I get it but not to reach our own followers.
With Astrid kindly sharing our post to her stories we were able to reach 5000 people who don’t follow us as well as 10,000 of our own followers.
I see posts with people talking about trial reel however our trial reels only reach 100 accounts which makes the whole thing pointless.
The irony isn’t lost on me that only a few hundred people will see this post and even less will read this caption. As kind as it was for Astrid to share our post she obviously won’t share every post. She’s got her own thing going which is brilliant.
Finding a way of building on this momentum is key to growth and reaching people whose values are aligned with ours. I’m always keen to hear your suggestions.
