SON OF A STAG

SON OF A STAG Globally Selected Men's Fashion and Lifestyle. At Son of a Stag we pride ourselves as being the UK’s leading menswear store for denim jeans and boots.

Established in 1993, SOAS was born out of a fascination for denim and heritage clothing. We travel the world to handpick the very best... sourcing outstanding and exclusive products so we can share our findings with you. We believe that your clothes should tell a story and that they should be made with the same care in construction as their predecessors. We’re about individuality, quality and sust

ainability, supporting brands that stand by the same morals and values. We strongly believe we are at the forefront when it comes to choice of brands and goods, combined with a great service powered by product knowledge. Stocking over 50 unique brands, each with their own story to be told, you can find a vast selection of very rare Japanese denim, American made boots and British handmade leather accessories. A lot of the product available has been specially adapted for SOAS making it distinctive and unique.

29/06/2026

We caught up with the FULLCOUNT team to see what they thought about the opening of FULLCOUNT London!

25/06/2026

nanamica is a brand that gets its materials right, and Itsu is in the shop breaking down one of his favourite pieces!

A wonderful launch for FULLCOUNT London. Thank you for all who joined us. We hope to see you in-store soon!
19/06/2026

A wonderful launch for FULLCOUNT London. Thank you for all who joined us. We hope to see you in-store soon!

17/06/2026

To celebrate the imminent launch of FULLCOUNT’s first shop outside of Japan, we’ve sat down to cover the history of this world renowned denim label. Finn briefly runs though its history, including the brands roots in the Osaka 5!

15/06/2026

You’ve probably heard of chambray, but what about Beta Chambray? This special fabric is yet another addition to ONI’s already stacked selection!

05/06/2026

The art of knitwear has been at the forefront of Yonetomi’s craft. Ken tries out this knitted cotton shirt from the artisanal Japanese specialist, featuring a gima cotton which makes for a super breathable, unique texture.

31/05/2026

The chambray shirt is a staple of any wardrobe, and Ken is in store breaking down why Buzz Rickson’s is his favourite choice!

26/05/2026

Founded in 2002, Japanese label YAECA uses considered design and fabrication to create minimalist clothing that puts tactility at the forefront. Ken is in-store breaking down exactly what makes the brands chinos so good!

Few brands in menswear today balance colour, texture, and timeless design quite like Drake’s. Colourful rugby tops, soft...
24/05/2026

Few brands in menswear today balance colour, texture, and timeless design quite like Drake’s. Colourful rugby tops, soft shirts, and intricately patterned accessories have all become synonymous with the brand, which provides pieces that elevate every outfit.

19/05/2026

The Huarache is a summer staple for many, but how did this sandal go from a piece of Mexican workwear to an international recognised fashion item? Ken is in the workshop to explain the roots of the Huarache, and explain why he thinks the Chamula ‘Brasilia’ is the best around!

Address

London

Opening Hours

Monday 10:30am - 6pm
Tuesday 10:30am - 6pm
Wednesday 10:30am - 7:30pm
Thursday 10:30am - 8pm
Friday 10:30am - 6pm
Saturday 10:30am - 6pm
Sunday 12pm - 6pm

Telephone

+442072473333

Website

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