Ageism Is Never In Style

01/11/2026

Ageing is universal. But there is no universal experience of ageing. And that’s exactly why every voice matters. ❤️

One of the most exciting things about THIS IS AGEING has been seeing more and more of you, our wonderful community, getting involved by the day. From sharing personal experiences to capturing the everyday moments, you’re helping us show just how varied, individual and full of possibility ageing can be.

Every post, every perspective makes a difference. Because when we come together to challenge the narrow, negative ideas, narratives and assumptions we’ve been taught to associate with ageing, we help create a much bigger, more honest picture of what it means to age.

It helps spread the message that ageing isn’t something that suddenly begins at a certain age. It’s a lifelong experience, that starts the moment we step foot on this earth.

And it’s not too late to join the campaign. Whether you’re 18 or 80, your voice belongs in this conversation. You don’t need to make a big statement to make a difference. Every contribution helps shift the narrative, one post at a time.

🌟 HOW TO TAKE PART AND BE FEATURED
👉 CREATE a Reel, carousel, Story or post showing what THIS IS AGEING means to you. Include the phrase on screen or spoken aloud, and make it your own!
👉 ADD and tag Ageism Is Never In Style®.
👉 FIND OUR GIF by searching “Ageism Is Never In Style” or “thisisageing” in Instagram GIFs and stickers.
👉 SPREAD THE WORD by tagging five people and inviting them to join in.

A huge thank you to everyone who has already taken part. We’re so excited to see this community continue to grow, and to welcome even more of you into it. ❤️

Let’s keep showing the world that ageing is simply living and something we all share, every moment of the day.

26/10/2026

The more we share, the more we change the narrative of ageing! 🙌

Over the past two weeks, it’s been brilliant to see more and more of you joining our THIS IS AGEING campaign, sharing your experiences and helping spread a message that matters.

Every post adds another perspective to the picture of ageing, challenging the narrow, negative narrative we’re so often presented with and making space for the reality of what ageing means to each of us.

Because ageing isn’t reserved for a particular age or stage of life. It’s something we’re all experiencing, in different ways, every day. And whilst it can bring challenges, it encompasses so much more than the decline we’re so often taught to expect.

By reclaiming the word ageing and sharing our own stories, we can help shift perceptions, challenge assumptions and celebrate the diversity of our experiences. And the more voices that join in, the further that message travels. ❤️

A huge thank you to everyone who’s taken part so far. Let’s keep the momentum going - everyone at every age and stage of life is invited to join

🌟 HOW TO TAKE PART AND BE FEATURED

👉 CREATE a Reel, carousel, Story or post showing what THIS IS AGEING means to you. Include the phrase on screen or spoken aloud, and make it your own!

👉 ADD and tag Ageism Is Never In Style®.

👉 FIND OUR GIF: Search “Ageism Is Never In Style” or “thisisageing” in GIFs for our official sticker celebrating the word ageing across languages.

👉 SPREAD THE WORD: Tag five people and invite them to join in.

Let’s keep sharing our stories, reclaiming the word ageing and changing the narrative together. ❤️

21/10/2026

AD Even when we want to reject society’s expectations around ageing, that doesn’t mean we’re immune to them. Sometimes, without even realising it, we hold ourselves back. Put things off. Wait for the perfect moment that never quite arrives. Question ourselves.

Recognising those doubts is one thing. Having the confidence and support to challenge them is another — especially when work, caring and other responsibilities leave our own hopes and possibilities slipping further down the list.

ENTER: THE 60’s F**ket LIST 📚

A gloriously rebellious, uplifting handbook for rediscovering the curious, mischievous and courageous parts of ourselves we may have toned down with time.

After experiencing a minor stroke at 61, author JEC was reminded that time doesn’t wait for us to finish our to-do lists, get everything in order or find the perfect moment. So she wrote this book to empower more women to seize their next chapter loudly, joyfully and unapologetically.

JEC writes about life as it really is - messy, funny, unpredictable and occasionally in need of a practical solution. Her writing combines personal experience, straightforward advice and humour.

Through honest reflection, practical thinking and plenty of laughs, “The 60’s F**ket List: How to Stop Waiting and Start Living After 60” is both a rallying cry against the expectations that restrict us and a supportive companion for challenging our own doubts.

It’s dedicated to women approaching their 60s, in them or beyond, who know there must be more to life than the to-do list.

For those who’ve spent so long putting everyone else first that their own hopes have taken a back seat.

For those who keep telling themselves, “Someday, things will be different.”

Because you deserve joy NOW. Not just someday. ❤️

Treat yourself, gift it to a friend and pass the f**ket spirit on.

📚 Available to order now on Amazon or via this link: https://www.amazon.co.uk/60s-F**ket-LIst-Waiting-Living-ebook/dp/B0G4MH6K42

The 60's F**ket LIst: How to Stop Waiting And Start Living after 60

20/10/2026

AD Even when we want to reject society’s expectations around ageing, that doesn’t mean we’re immune to them. Sometimes, without even realising it, we hold ourselves back. Put things off. Wait for the perfect moment that never quite arrives. Question ourselves.

Recognising those doubts is one thing. Having the confidence and support to challenge them is another — especially when work, caring and other responsibilities leave our own hopes and possibilities slipping further down the list.

ENTER: THE 60’s F**ket LIST 📚

A gloriously rebellious, uplifting handbook for rediscovering the curious, mischievous and courageous parts of ourselves we may have toned down with time.

After experiencing a minor stroke at 61, author JEC was reminded that time doesn’t wait for us to finish our to-do lists, get everything in order or find the perfect moment. So she wrote this book to empower more women to seize their next chapter loudly, joyfully and unapologetically.

JEC writes about life as it really is - messy, funny, unpredictable and occasionally in need of a practical solution. Her writing combines personal experience, straightforward advice and humour.

Through honest reflection, practical thinking and plenty of laughs, “The 60’s F**ket List: How to Stop Waiting and Start Living After 60” is both a rallying cry against the expectations that restrict us and a supportive companion for challenging our own doubts.

It’s dedicated to women approaching their 60s, in them or beyond, who know there must be more to life than the to-do list.

For those who’ve spent so long putting everyone else first that their own hopes have taken a back seat.

For those who keep telling themselves, “Someday, things will be different.”

Because you deserve joy NOW. Not just someday. ❤️

Treat yourself, gift it to a friend and pass the f**ket spirit on.

📚 Available to order now on Amazon or via this link: https://www.amazon.co.uk/60s-F**ket-LIst-Waiting-Living-ebook/dp/B0G4MH6K42

18/10/2026

Search ‘ageing’ on google images or a stock imagery site and, more often than not, what do you see? 👀

Women looking miserable in mirrors. People looking worried, lonely or comparing to their younger selves. Ageing framed as something that only happens after a certain age, and something to fear, fight or feel bad about.

Yes, there are some better images sprinkled in. Things are slowly improving. But the sheer volume of certain images matters.

And there’s something particularly telling about how looks focused the pictures are. And how often it’s women looking distressed about their own reflections — reinforcing the deeply gendered idea that women’s ageing is something to mourn.

Is ageing always perfect and peachy? Of course not. Every age and stage of life brings its own light and shade, highs and lows.

But ageing also joy, laughter, growth, happiness, connection, learning, friendship, experience, discovery and love.
It’s life.

And when the imagery we see tells such a narrow, overwhelmingly, un-diverse and negative story, it can warp our perception of what ageing is, what it means and what we can expect from it.

That’s why for our 10th anniversary, we launched THIS IS AGEING to challenge those narrow narratives and champion the full, diverse reality of ageing. To create a richer, more honest picture that makes room for all of it.

Because ageing is normal. Natural. Lifelong. And it’s about so much more than the negative stereotypes we’ve come to associate with it.

❤️ Together, through the campaign, we’re flooding social media with a more uplifting, balanced picture of ageing - let’s keep it going!

HOW TO TAKE PART — AND BE FEATURED

👉 CREATE a Reel, carousel, Story or post showing what THIS IS AGEING means to you. Include the phrase “This Is Ageing”, on screen or out loud.

👉 ADD and TAG Ageism Is Never In Style®

👉 FIND OUR GIF: Search “Ageism Is Never In Style” in GIFs to use our official THIS IS AGEING sticker.

👉 PASS IT ON: Tag five people and invite them to take part.

Remember: Ageing connects us all. And we need more stories and a much bigger picture.