Aab

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Aab We don’t believe one length fits all. We offer dresses in size and lengths to fit your silhouette. Designed in London, since 2009.

08/10/2026

NOW LIVE - A new season, in her element. A/W 2026 by Aab.

Hoody abayas. Cosy co-ords. Rich seasonal shades and textures.

Shop the new collection.

07/10/2026

Tomorrow, a new season begins 🍂 Introducing IN HER ELEMENT — A/W 2026 by Aab.

From lighter layers to deeper winter dressing, the collection unfolds in three chapters, inspired by the changing season and captured on the British coast at Botany Bay.

Chapter 01 & 02 launching tomorrow.

Are you ready to step into your element? 🍂🤎❄️🤍

Here’s a first look at IN HER ELEMENT, our upcoming three-part A/W 2026 collection 🍂 Coming this week!Starting with ligh...
06/10/2026

Here’s a first look at IN HER ELEMENT, our upcoming three-part A/W 2026 collection 🍂 Coming this week!

Starting with light layers, flowing maxis & easy co-ords, before we layer up with hoody abayas, midis & corduroy co-ords for the cooler days ahead. ❄️

The weather is changing, and we’re ready to get you in YOUR element.

Stay tuned for Chapters 1 & 2, coming this week. 🤎

03/10/2026

The season is changing. And so is Aab. 🍂
From the changing light of the British coast to the layers we’ll be reaching for in the months ahead, a new season is taking shape.

IN HER ELEMENT
A/W 2026 — coming next week.

Stay close. There’s more to come.

01/10/2026

A little BTS moment 👀🤎

Our new Premium Jersey Triangle Hijab is live — made for easy wrapping, neat tucking and all the jumpers, hoodies & coats to come.

As for the outfit…

Let’s just say A/W is on its way 👀

Shop the hijab now!

Is it just us, or does payday always make you want to refresh your wardrobe? 🤎From polished co-ords for busy weekdays to...
29/09/2026

Is it just us, or does payday always make you want to refresh your wardrobe? 🤎

From polished co-ords for busy weekdays to flowing maxis, easy abayas for the weekend — these are the pieces you’ll keep reaching for.

For work, errands, coffee dates and whatever the day has planned.

Which one are you adding to your rotation?

Your sign to start dressing for autumn 🍂Classic checks + deeper florals, reworked into flowing maxis you can wear now an...
27/09/2026

Your sign to start dressing for autumn 🍂
Classic checks + deeper florals, reworked into flowing maxis you can wear now and layer up later.

Are you team checks or floral?

3 WAYS TO WEAR | Come rain or shine, the Classic Sand Trench brings an effortless polish to whatever the day has in stor...
24/09/2026

3 WAYS TO WEAR | Come rain or shine, the Classic Sand Trench brings an effortless polish to whatever the day has in store.

22/09/2026

CHIC IN CO-ORDS | As summer winds down and routines return, meet the co-ords designed to make getting dressed feel a little easier.

THE GREEN EDIT | From rich olive to deep forest, green takes centre stage in our latest collection.
20/09/2026

THE GREEN EDIT | From rich olive to deep forest, green takes centre stage in our latest collection.

Address

London

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 7pm

Telephone

+442038237768

Website

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