Vivien of Holloway

Vivien of Holloway Fabulous 1940s and 1950s style clothing, made right here in London. www.vivienofholloway.com Our first shop was above a motorcycle workshop in Camden.
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A life-long Fifties lifestyle and fashion enthusiast, Vivien began sewing vintage-style clothes for herself at a mere ten years old. At eighteen, she opened her first shop in the world famous but now sadly gone Kensington Market, selling her hand-made 50s reproductions to fellow followers of 50's fashions. Many satisfied customers later, we can fast forward... oh, a couple of years to 2000, when t

he Vivien of Holloway brand was born, and Vivien's signature Fifties style soon took the world by storm. Our focus has always been on producing beautiful dresses and separates with all the look and the charm of authentic vintage, but in a range of sizes to fit and flatter modern figures and ease of care to suit modern lifestyles. With period perfect fabrics and cuts only slightly adapted from genuine vintage styles, in Vivien of Holloway you can be transformed into a cheesecake pin-up, a femme fatale, a saucy Mad Men-era office girl, or a WWII working girl – the choice is yours! All our clothes are proudly made in the UK and are loved by well-dressed women (and men!) across the globe; from rockabilly gals and swing dancers, to re-enactors and even celebrities! As well as producing gorgeous vintage-style clothing, we also pride ourselves on good old-fashioned customer service. For us, it's not just about looking the part, it's about the whole lifestyle. We're just trying to make the world a more fabulous and glamorous place, day by day. It had a certain ambience... and lots of burly mechanics! However, we had our sights set higher, and so, in 2009, we opened up the first Vivien of Holloway boutique in our spiritual home – Holloway Road. The shop has quickly become a destination for any vintage-lovers visiting London. Fully stocked with the whole clothing line, it also contains all our special, limited edition fabrics and styles, and even has some of Vivien's own vintage collection for sale. As well as fabulous frocks and separates, the shop also carries a wide range of hair-flowers, jewellery, shoes, handbags and more, to help you complete your transformation into a real vintage starlet. Our friendly shop girls are always on hand to offer help and advice on everything from styling to accessorising. Do make sure you drop by next time you're in town!

294 Holloway Road, London N7 6NJ
Tel: 020 7609 8754

02/08/2026

And I did it again.
So, I don’t know if you heard, but my New Year’s resolution was to use up all the Fabrics I’ve been hoarding for years. Not just that but every time we made a new order I had to make a couple of Wild cards.
So we mixed your favourite new top with your longtime favourite dress.
I know you’re loving the new multifunctional straps. You can button them up in any direction. tie them into a halter neck or even go strapless.
To make sure you’re out this looks perfect. She also comes with a Bolero.
As with all my designs she is very limited.
So grab yourself one of these beauties while they last, and get yourself that pinup figure you’ve been dreaming of.

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Shoes

01/08/2026
31/07/2026

Enjoying the hot weather?
I must admit I’m melting. But I am totally loving wearing all our Summer and Tiki items.
I went on a road trip around Devon and Cornwall with my sister and met so many people just because they loved our outfits. We packed our Hotel room essentials into one bag then filled the back seat of the car with lovely dresses and teatimers.
Fish prints for visits to the sea and tropical florals for all the beautiful gardens we visited.
I even cut some old pedal pushers down into shorts that were super comfy, why don’t you try it.
I’ll definitely add them to our range for next year.
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30/07/2026

You know we do it best!
Betty top with interchangeable straps or just wear her strapless.
Our shorts with their large winged pockets are so flattering. The hips are 12 inches bigger than the waist so they really cinch you in. No gaping waist on your pinup figure.
So very perfect for this heatwave and available in 65 different fabrics. How totally carzy is that. Many have matching tops.92
Shoes
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27/07/2026

Twirl to your hearts content in these beauties.
It’s the last chance for all our bespoke prints now they have all come to an end. Sad but true.
All made in London in limited numbers. They won’t be back so grab one for your collection now.




25/07/2026

Fun with colours 🎶
Which colour would you choose.
Are Zebra and leopard neutrals we think so, they go with any colour. 92
🎶 Dion

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London

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