03/03/2026
Six months ago I started a brand with nothing but belief.
No safety net. No plan B.
Slowly, it began to work.
Traffic picked up.
Momentum followed.
People started paying attention.
Then it changed overnight.
A $1.6 billion company filed a trademark claim.
One letter was enough to pull the floor out from under everything.
I lost my job.
The funding disappeared.
The studio was gone.
Not because the brand failed.
Not because the work wasn’t good.
Because a giant leaned on something small.
For a moment, that looked like the ending.
Instead, it became the rebuild.
I went quiet, stripped it back, and started again clearer, tougher, more certain about what this is meant to be. The vision didn’t disappear. It got stronger.
This isn’t a sob story.
It’s proof that setbacks don’t decide the outcome.
If you’re building something real, it will get noticed.
And sometimes you’ll be tested.
We didn’t stop.
27th February we relaunched. And we’re just getting started.
