Ryde.store

27/01/2026

What. A. Yearrrrrrrrr.

☑️ award.
☑️ B2B partners we still have to pinch ourselves about.
☑️ Sold out ranges, multiple times 💥
☑️ International expansion conversations we never saw coming.
☑️ Thousands of coffees, emails, voice notes, spreadsheets and ‘we’ll just do one more thing’ moments.

Best of all - so many amazing people and friendships made.

Ryde’s grown in ways you don’t always see on Instagram.
And admittedly, socials have taken a bit of back seat because as with any highlights, there are ALWAYS lowlights and tbh, we’ve been too tired 😂

If we’ve been quieter online, that’s why, not because we’ve disappeared but because slow fashion means slowing down to do it properly. Taking a breather to manufacture better, think bigger and build what’s next 🙏

Right now there are literally EIGHT final robes left. Then it’s pause, reset and make space for some genuinely exciting things on the horizon.

If you’ve been here liking, supporting, sharing, or just quietly backing Ryde from the sidelines, thank you so much.

Catch up soon 🩵

14/11/2025

A detailed weather report:

It's bloody freezing 🥶

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13/11/2025

In all honesty, we've had a roughh few months recently with various personal things. It's been a lesson in that a 'brand' is just a group of humans, doing their best.

Since day one we set out to provide the absolute best customer service as a priority, no ai chatbots, no smoke and mirrors.

It's second nature now and despite what goes on behind the scenes, it doesn't falter. We care about everyone and are authentic in how we show up every day in the wild world of small business.

Every now and then it's nice to pause and reflect - which is why you're being spammed with an array of reviews from 😂

Thank you so much to everyone who takes the time to leave feedback, it's such a nice reminder of why we do what we do 🫶

14/10/2025

We’ve had the absolute joyyyy of creating some incredible custom branded Ryde Robes over the years - from Netflix, ice hockey teams, ski chalets to sailing crews, wild swimmers and sauna communities.

Each one tells its own story, built for people who live outdoors ❄️

To spread a bit of pre-Christmas cheer, for a limited time, we’re offering free customisation to help small businesses, teams and communities get their name out there — wholesale discount, no setup fees, no hidden costs.

🌊 Built for cold dips, long days & wild weather

👉 Tap the link in bio or send us a DM

We had to pick a small collection to showcase here to appease the Instagram gods. Thank you so much to everyone who has supported us 🙏

09/10/2025

The nights are drawing in and we’re giving you the chance to win the ultimate cold-season bundle:

2x Change Robes + Beanies
2x 3-month Core Membership

Whether you’re team sauna or team cold dip, this one’s for you 🧖‍♀️🔥

How to enter 👇🏼

1️⃣ Follow and
2️⃣ Like this post
3️⃣ Tag a friend you’d take for a cold plunge + warm-up combo
4️⃣ Bonus: Share to stories for an extra entry

Entry closes: 26th October at 11:59PM
Winner announced: via stories on Monday 27th October

T&Cs
- Open to UK residents aged 18+ only.
- 1 winner will receive: 2x Ryde Change Robes, x2 Beanies + 2x Coald Core Memberships
- This giveaway is not affiliated with Instagram or Meta.
- No cash alternative.
- Winner will be selected at random and contacted via DM only from or .
- Please beware of fake accounts – we will never ask for payment or personal details beyond delivery info.
- Entries must be complete and submitted before the closing time to be valid.
- Prize is non-transferable.

Good luck 🔥

09/05/2025

Awesome 🙌

A huge thank you to our amazing DofE team 💛🥾

At SGS, we’re incredibly proud to run all three levels of the Duke of Edinburgh’s Award in-house, something few schools can say!

Thanks to our dedicated and qualified staff volunteers, our pupils benefit from building deeper connections with familiar faces beyond the classroom, while gaining life-changing experiences through .

This snapshot shows just a few of our brilliant team members who gave up their time to guide and support the children on their latest Bronze expedition. The new Ryde.store coats were a lifesaver - keeping the team warm, dry, and safe!

👏 Thank you to every single volunteer who helps make DofE at SGS such a rewarding and memorable journey for our pupils. We couldn’t do it without you!

21/04/2025

A long weekend got us feeling like ☝️

(Despite the 4 different seasons in a day).

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31/03/2025

It’s that time of year when we start dressing for the weather we want, not erm- the weather we have ☀️

28/03/2025

HELLO! We’ve been super quiet recently… but we’re still here.

We were so excited when we could finally share our Innovate UK news. Big dreams of weekly updates and everything in between.

The truth? We’re a tiny team pouring every last drop of energy into this next range. We’re working with the best of the best on product design, development and manufacturing—and we can’t wait to show you what we’ve been working on.

We will be sharing the journey: the wild, the wonderful, the somewhat unhinged and the more glamorous stuff (when it happens) Just don’t expect it to follow a schedule… or be too polished (much to ’s dismay 😂)

What we’re trying to say is: as a small business, it’s a lot to be everywhere all at once. But we’re here and what’s coming next is worth the wait. 💥

24/03/2025

New sauna alert 🔥

📍 Glove Factory Studios, Holt

Epic sauna build, great location and branded Ryde Robes. 🙏

Opening this weekend!