Y.O.U Underwear

11/07/2026

We’re officially open in Brighton! 🎉

If you’re new to Y.O.U, we make ethical underwear for every body.

Our super-soft organic cotton underwear is thoughtfully designed with comfort in mind and available in sizes 6–22. We believe everyone deserves underwear that feels as good as it looks.

Our new store is a space dedicated to comfort, confidence, and also celebrates brands that share our values.

Alongside our soft, organic underwear, you’ll discover thoughtfully chosen products from , , and , sustainable, ethical, and seriously stylish brands we’re proud to stock.

We’re also incredibly grateful to and for their Realising the Remarkable grant. Their support has helped us bring this dream to life right here in Brighton, and we couldn’t be more excited to welcome you through our doors. 💛

Come and say hello at 54 Gardner Street - we’d love to meet you! We are open 10-6 today and 11-5 tomorrow.

09/07/2026

Meet our latest Mate of the Month: Black & Beech

Bold, feminist, woman-led, and available in our Oxford store (and soon to open new Brighton store!). We caught up with founder Stacey to chat about the brand, the inspiration behind it, and why the mission matters.

We can't get enough of Black & Beech's ethically-made knitwear, and organic cotton tees with feminist slogans. Read on for an interview with the founder.

08/07/2026

☀️ Planning a summer day out in Oxford?

Everyone knows about the famous colleges and stunning architecture, but there's so much more to discover. From local favourites to hidden gems, we've put together an alternative itinerary packed with unique recommendations from people who know the city best.

Read our latest blog, A Summer Day Out in Oxford, and discover a fresh way to explore this beautiful city. 💛

A local's guide for how to spend a day in Oxford. Find recommendations for unique things to do in Oxford, and the best non-touristy places to visit in Oxford.

04/07/2026

Oh Sue, you’ve said it so much better than we ever could 🥹

This still brings a tear to our eyes watching it back. Her words mean so much to us, and this is exactly why we created these shoots, to give real women the space to step in front of the camera, feel confident, and come back to themselves.

Thank you to Sassy for making this possible, and for creating such a comfortable, supportive space for everyone involved. The photos are truly incredible.

And thank you to and for giving these women the space to be their authentic, wonderful selves.

03/07/2026

OPENING SOON - Y.O.U Brighton 📍

You’ll find us at 54 Gardner Street, North Laine.

03/07/2026

We're delighted to share that we've has been named a finalist for the Global Good Trailblazer of the Year Award at the Global Good Awards 2026! ⭐️

To be recognised alongside so many organisations driving positive change is an incredible honour. What makes this recognition even more meaningful is the calibre of this year's entries.

We've always believed that business can be a force for good. From creating comfortable, sustainable essentials to supporting vulnerable communities through our buy-one, give-one programme, we're committed to making a positive impact through everything we do.

Thank you so much to the judges for choosing us. We're proud of how far we've come and excited for what's ahead.

02/07/2026

We're thrilled to share that our Founder, Sarah, has been named a finalist in the 2026 Great British Entrepreneur Awards shortlisted for The Randal Foundation Award.

These awards celebrate the people behind the businesses, the resilience, ambition and determination it takes to build something that lasts.

With over 5,000 applications received this year, we're incredibly proud to be recognised alongside so many inspiring entrepreneurs from across the UK.

Thank you to everyone who has supported Y.O.U Underwear on this journey. This recognition belongs to our whole community.

19/06/2026

Not all cotton underwear is created equally.
We give you...
✔️ Super soft and stretchy cotton - feels good on your skin
✔️ No thick elastic waistbands - no digging in
✔️ 9 plain colours + 5 prints
✔️ Sizes 6-22 ..and of course we donate a pair for every one sold.

18/06/2026

POV you finally find the perfect comfy, organic cotton cami & shorts so you wear them everywhere🫰

Discover our range in store and online 🔗

18/06/2026

Cocoa. Chestnut. Almond.
Soft organic cotton bras and bralettes designed to move with you, support you, and feel like nothing at all.
Which one are you? 🍫🌰🥯